B2C Content & Lifecycle Coordinator

Growth Troops; Cape Town; Remote; ZAR 520,000 - 869,000; Full time

Job summary

A marketing firm is seeking a B2C Content & Lifecycle Coordinator to manage social media, email, and CRM efforts. This remote role involves drafting engaging content, maintaining a rolling content calendar, and tracking performance metrics. Ideal candidates have a flair for writing, strong organizational skills, and familiarity with tools like HubSpot and Canva. Fast execution leads to immediate impact with minimal red tape.

Benefits

100% remote work

Flexible work hours

Direct impact on consumer engagement

Qualifications

• 0–2 years of experience in marketing, content creation, or social media.
• Working knowledge of Canva or CapCut, with a portfolio link showing at least two examples.

Responsibilities

• Write and schedule daily social media posts.
• Draft and send promotional emails and SMS campaigns.
• Maintain a content calendar and track key engagement metrics.

Skills

Strong short-form writing skills

Excellent organization and time management

Familiarity with email platforms

Fluent written English

Tools

Canva

HubSpot

CapCut

Job description

About the Role

Remote (Americas Time Zones) | Full-Time | Team: Growth & Marketing

B2C Content & Lifecycle Coordinator — We're seeking a B2C Content & Lifecycle Coordinator to help execute our consumer-facing marketing efforts across social media, email, SMS, and CRM. You'll play a key role in keeping our audience engaged, our campaigns running smoothly, and our content calendar on track.

If you're organized, creative, and hands-on with tools like Canva, HubSpot, or CapCut—and you're ready to make an impact from day one—this role is for you.

Key Responsibilities

• Write and schedule daily social media posts (Instagram, TikTok, X) tailored to a consumer audience
• Draft and send promotional and nurture emails and SMS campaigns using platforms like HubSpot or HighLevel
• Maintain a 30-day rolling content calendar, flagging content gaps in advance
• Create simple graphics and short-form videos using Canva or CapCut—quick, efficient, and on-brand
• Monitor and respond to DMs and comments to maintain community engagement
• Track key engagement metrics (opens, clicks, follows, views) in Google Sheets and provide weekly summaries
• Keep CRM lists clean and organized, tagging contacts for future segmentation and campaigns

What You Bring

• 0–2 years of experience in marketing, content creation, or social media (internships count)
• Strong short-form writing skills with a human, conversational tone
• Familiarity with email platforms such as Mailchimp, HubSpot, or Klaviyo
• Working knowledge of Canva or CapCut, with a portfolio link showing at least two examples
• Excellent organization and time management; able to juggle multiple drafts, channels, and deadlines
• Fluent written English

Bonus Skills

• Experience with SMS or WhatsApp marketing platforms
• Familiarity with ChatGPT or similar tools for content drafting
• Basic knowledge of automation tools like Zapier or Make
• Spanish or Portuguese for handling social media replies

First 90-Day Goals

• Publish a full month of on-time social content with engagement equal to or better than last quarter
• Launch your first B2C email campaign with a 20%+ open rate
• Build a central Google Sheet to track social, email, and SMS performance
• Automate at least one manual task (e.g., new TikTok post triggers CRM tagging)

Why Join Us

• 100% remote with async-friendly flexibility
• Real ownership: your content goes live the same day and reaches a growing consumer audience
• Fast execution and direct impact—no red tape, just results