B2B Digital Marketing & Lead Generation Specialist

OneMCI; Cape Town; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading global marketing firm in Cape Town is seeking a Digital Marketing Specialist to enhance brand awareness and drive lead generation through multi-channel marketing initiatives. The ideal candidate will have a Bachelor's degree in Marketing and at least 2 years of B2B marketing experience, alongside strong analytical skills and proficiency in digital ad platforms. This role offers opportunities for professional growth and a supportive work environment.

Benefits

Annual Leave

Health Benefits

Career Growth

Paid Training

Positive Work Environment

Casual Dress Code

Qualifications

• 2 years of experience in B2B marketing required.
• Strong ability to analyze campaign performance and generate reports.
• Excellent communication and collaboration abilities are essential.

Responsibilities

• Execute SEO, PPC and LinkedIn ad campaigns targeting B2B audiences.
• Assist with email nurturing and automation workflows.
• Analyze campaign performance and generate reports.

Skills

B2B marketing

SEO

PPC campaigns

LinkedIn Ads

Google Ads

analytical skills

communication skills

Education

Bachelor's degree in Marketing

Tools

Marketing automation tools

Job description

A leading global marketing firm in Cape Town is seeking a Digital Marketing Specialist to enhance brand awareness and drive lead generation through multi-channel marketing initiatives. The ideal candidate will have a Bachelor's degree in Marketing and at least 2 years of B2B marketing experience, alongside strong analytical skills and proficiency in digital ad platforms. This role offers opportunities for professional growth and a supportive work environment.