Assistant Manager

JTC Group; Cape Town; On-site; ZAR 300 000 - 400 000; Full time

Job summary

A digital marketing firm in Cape Town is seeking a detail-oriented Performance Analyst to support their digital team. This role involves measuring and reporting ROI of marketing campaigns, utilizing data from various sources. The successful candidate will need strong analytical skills and a relevant Bachelor's degree, with tools knowledge like Salesforce Analytics and Google Analytics as an advantage. This position focuses on providing actionable insights and improving campaign effectiveness through data-driven decisions.

Qualifications

• Previous experience in data analytic focus, emphasizing digital marketing analytics.
• Exceptional data analysis skills to translate complex data into insights.
• Detail-oriented with strong organizational and project management skills.

Responsibilities

• Gather and consolidate data from multiple sources for performance datasets.
• Define and analyze marketing campaign KPIs.
• Develop and maintain performance dashboards and reports.
• Provide actionable insights to improve campaign effectiveness.
• Work with teams to ensure alignment on marketing goals and data definitions.

Skills

Data analysis

Strong communication skills

Organisational skills

Problem-solving skills

Education

Bachelor’s degree in Marketing, Business, Statistics, or related field

Tools

Salesforce Analytics

Google Analytics

PowerBI

Tableau

Job description

ROLE OVERVIEW

PURPOSE OF JOB

We are seeking a detail-oriented and analytical Performance Analyst to join our digital team. This role will support the digital team to measure and report on the return on investment (ROI) of our marketing campaigns, utilizing data from our website, Pardot, and Salesforce. The Performance Analyst will support the digital team and collaborate closely with campaign managers to deliver actionable insights and drive data-informed decisions.

MAIN RESPONSIBILITIES AND DUTIES

• Data Collection & Integration: Gather and consolidate data from website analytics, Pardot marketing automation, and Salesforce CRM to create comprehensive campaign performance datasets.
• ROI Measurement: Define, track, and analyse marketing campaign KPIs, focusing on metrics that reflect true business impact such as lead generation, conversion rates, revenue attribution, and customer acquisition cost.
• Reporting: Develop, automate, and maintain regular performance dashboards, and custom reports for a range of stakeholders, from executive summaries to deep-dive analysis.
• Insight Generation: Interpret data to provide clear, actionable insights and recommendations to improve campaign effectiveness and marketing ROI.
• Collaboration: Work closely with campaign owners, sales team members, and digital to ensure alignment on marketing goals and data definitions.
• Enablement & Training: Enable and support campaign owners and sales teams to accurately track their activities and maintain high-quality, consistent data entry in Pardot and Salesforce to ensure accurate and reliable reporting across all campaigns.
• Innovation: Support efforts to innovate and automate reporting.
• Ad-Hoc Analysis: Support business requests for data-driven insights and special projects as needed.

ESSENTIAL REQUIREMENTS

• A Bachelor’s degree in Marketing, Business, Statistics, or a related field.
• Previous experience working in a role/s with data analytic focus, with an emphasis on digital marketing analytics.
• Knowledge of Salesforce Analytics, Google Analytics, and other analytics tools such as PowerBI or Tableau is not essential but an advantage.
• Exceptional data analysis skills, able to translate complex data into actionable insights.
• Strong communication skills, able to present data and insights in a clear, concise manner.
• Detail-oriented with strong organisational and project management skills.
• Ability to manage multiple tasks and adjust to changing priorities.
• Problem-solving skills and the ability to work under pressure.