AI-savvy Marketing & CRM Specialist Remote

Rosie's People; Johannesburg; Remote; ZAR 200 000 - 300 000; Full time

Job summary

A marketing firm is seeking a Full-Time Marketing & CRM Specialist to optimize CRMs and run effective marketing campaigns. The ideal candidate will have over 3 years of experience and proficiency in AI tools. This remote role offers creative freedom and flexible working arrangements, with potential bonuses for successful lead conversions.

Benefits

Flexible remote role

Pay aligned to growth-stage budgets

Creative freedom in campaigns

Qualifications

• Minimum 3 years of experience in CRM management or digital marketing.
• Ability to generate leads through automation or campaigns.
• Strong understanding of marketing funnels and conversion tracking.

Responsibilities

• Set up, audit, and maintain CRMs for various brands.
• Build and optimize marketing automation sequences.
• Create and manage small-budget lead campaigns.

Skills

CRM Management

Digital Marketing

Lead Generation

AI Tools Proficiency

Email Marketing

Tools

HubSpot

Pipedrive

ActiveCampaign

Facebook Ads

Google Ads

Job description

PLEASE READ THE FULL JD BEFORE APPLYING. INCOMPLETE APPLICATIONS WILL AUTOMATICALLY BE DISQUALIFIED.

About the Opportunity

We're seeking an AI-savvy Full-Time Marketing & CRM Specialist to help bring structure and consistency to multiple growing brands operating across different industries/sectors.

If you love optimising CRMs, building automated lead funnels, and running clever, low-budget marketing campaigns that actually deliver measurable results, this role is for you.

You'll be the person who connects the dots: setting up, cleaning up, and managing our various CRMs, helping to identify which platforms suit which brand, and supporting basic campaign creation (email sequences, landing pages, lead magnets, LinkedIn ads, etc.). Very good to excellent spoken and written English is a must; any additional languages would be advantageous.

This is a remote full-time role (40 hours per week) that suits someone who is organised, strategic, and passionate about using AI tools to make marketing smarter and faster.

Application Process & Qualifying Questions

To apply, please submit your CV along with a covering letter that includes clear answers to the following questions. Incomplete applications will not be reviewed:

1. Which CRMs have you managed (e.g. HubSpot, Pipedrive, Zoho, MailerLite, GoHighLevel, ActiveCampaign, etc.), and how did you use them to drive conversions or automate processes?
2. List the AI tools you regularly use for marketing or lead generation (e.g. ChatGPT, Jasper, Notion AI, AdCreative, Surfer SEO, Canva Magic, etc.) and give one practical example of how you've used AI to improve results.
3. Share an example of a low-budget or no-budget campaign you executed that generated tangible business leads or sales.
4. Have you ever managed or optimised paid ads on LinkedIn, Facebook, or Google? If yes, please describe your approach and outcome.
5. What is your compensation expectation (in your local currency), and how soon can you start?

Key Responsibilities

• Audit, set up, and maintain CRMs for multiple brands, ensuring lead flows and data integrity
• Build and optimise simple automation sequences (e.g. email nurtures, follow-ups, lead tagging, segmentation)
• Create and run small-budget ads or organic lead campaigns on LinkedIn and other platforms
• Design and manage lead funnels (Landing pages, forms, downloadables etc.)
• Monitor and report on performance metrics across CRMs and campaigns
• Research and recommend best-fit CRM or automation tools for each brand based on scope and budget
• Collaborate with the founder to develop creative growth strategies with minimal spend
• Leverage AI tools to speed up copywriting, data analysis, ad testing, and content creation

Ideal Candidate Profile

• Minimum 3 years of experience in CRM management, digital marketing, or marketing automation (freelance or agency experience welcome)
• Demonstrated ability to generate and convert leads through automation or campaigns
• Strong understanding of marketing funnels, email nurtures, and conversion tracking
• Hands‑on experience with LinkedIn, Facebook, etc., lead generation and CRM integrations
• Proficient in AI‑powered marketing and productivity tools
• Analytical mindset with a practical, resourceful approach to getting results on limited budgets
• Excellent English communication skills and attention to detail.

On Offer

• Flexible remote role

• Pay aligned to growth‑stage budgets with potential bonuses for lead conversion success
• Creative freedom to shape systems and campaigns across multiple brands

• Long‑term growth potential for the right performer as brands scale

• Direct access to a global entrepreneur operating across multiple industries