Affiliate Manager

Initiate International; Cape Town; On-site; ZAR 300 000 - 500 000; Full time

Job summary

A leading iGaming company in Cape Town is looking for a driven Affiliate Manager to take full ownership of the affiliate channel. This role involves driving customer acquisition and revenue growth through high-value partnerships. The ideal candidate has proven experience in affiliate management, strong negotiation skills, and the ability to thrive in a fast-paced environment. Multilingual abilities are advantageous. Competitive compensation and benefits offered.

Qualifications

• Proven experience as an Affiliate Manager or Senior Affiliate Executive within iGaming or performance marketing.
• Ability to balance acquisition costs against long-term player value.
• 3-5 years’ direct affiliate or performance marketing experience.

Responsibilities

• Identifying, recruiting, and onboarding affiliates across markets.
• Building long-term affiliate relationships and ensuring satisfaction.
• Negotiating commission structures, revenue share models, and custom deals.
• Tracking performance metrics and optimizing partner results.
• Ensuring affiliate compliance with gaming standards.

Skills

Negotiation

Commercial acumen

Relationship management

Analytical skills

Communication

Education

Degree or diploma in Marketing, Business, or related field

Tools

Affiliate tracking platforms (e.g., NetRefer, MyAffiliates, Income Access)

Job description

Affiliate Manager position available in Cape Town.

An incredible opportunity awaits a driven Affiliate Manager in Cape Town, South Africa. This is your chance to join a rapidly growing player in the iGaming and Sports Betting industry, taking full ownership of the affiliate channel and driving customer acquisition, revenue growth, and market expansion through high-value partnerships.

This role is tailor-made for a commercially minded professional with a proven track record in affiliate management. You’ll blend negotiation, strategy, and analytics to build and scale affiliate networks across multiple markets, while ensuring performance aligns with business objectives.

Duties and Responsibilities:

• Identifying, recruiting, and onboarding affiliates across established and emerging markets.
• Building and maintaining long-term affiliate relationships, ensuring satisfaction and alignment.
• Negotiating commission structures, revenue share models, and bespoke commercial deals.
• Collaborating with internal teams to deliver tailored campaigns and creative assets.
• Tracking performance metrics (FTDs, NGR, CPA, ROI, LTV, churn) and optimising partner results.
• Ensuring affiliate compliance with responsible gaming standards and regulatory requirements.
• Monitoring traffic sources, mitigating fraud risks, and maintaining brand integrity.
• Staying ahead of industry trends, technologies, and market opportunities to drive growth.

Requirements:

• Proven experience as an Affiliate Manager or Senior Affiliate Executive within iGaming, betting, or performance marketing.
• Strong commercial acumen with the ability to balance acquisition costs against long-term player value.
• Excellent negotiation, communication, and relationship management skills.
• Proficiency with affiliate tracking/reporting platforms (e.g., NetRefer, MyAffiliates, Income Access).
• Ability to work under pressure in a fast-paced, live-sports-driven environment.
• Degree or diploma in Marketing, Business, or a related field.
• 3–5 years’ direct affiliate or performance marketing experience.
• Multilingual ability (African or European languages) will be an advantage.