Account Manager - Public Relations

InvisionHR; Cape Town; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A dynamic PR agency in Cape Town is seeking a skilled PR Account Manager to enhance client visibility through innovative PR strategies. You will manage client relationships, oversee campaign execution, and ensure media engagement. The ideal candidate has over 5 years of experience in PR within an agency and a strong grasp of the South African media landscape, along with excellent communication skills and strategic thinking capabilities.

Qualifications

• 5+ years of experience in PR account management or related roles.
• Strong understanding of the South African media landscape.
• Exceptional communication skills for crafting narratives.

Responsibilities

• Serve as primary contact for clients, understanding their needs.
• Develop and execute comprehensive PR strategies.
• Create and manage media relations and secure media coverage.
• Monitor industry trends and analyze campaign performance.

Skills

Public Relations expertise

Strategic planning

Client relationship management

Media relations

Written communication

Verbal communication

Education

Bachelor's degree in Public Relations or related field

Tools

PR insight tools

Media databases

Analytics platforms

Job description

This PR Account Manager, will play a pivotal role in driving clients' success by strategically managing their public relations campaigns and maintaining strong relationships.

The role will oversee the development, execution, and management of strategic PR campaigns for a portfolio of clients.

As well as, collaborate closely with clients, media outlets, and internal teams to ensure the effective implementation of PR strategies, deliver measurable results, and maintain client satisfaction.

RESPONSIBILITIES

• Serve as the primary point of contact for assigned clients, understanding their goals, needs, and industry landscape.
• Develop and execute comprehensive PR strategies that align with clients' objectives, positioning them effectively in the media and public eye.
• Create and manage media relations, cultivating relationships with key journalists, editors, and influencers to secure media coverage across various channels.
• Generate compelling press releases, pitches, and other PR materials, ensuring accurate messaging and consistent brand representation.
• Collaborate with cross-functional teams, including content creators, designers, and digital marketers, to integrate PR efforts with overall marketing strategies.
• Monitor industry trends, news cycles, and competitive landscape to identify opportunities and potential risks for clients.
• Analyze and report on campaign performance metrics, providing regular updates and insights to clients and internal stakeholders.
• Manage client expectations, budgets, and project timelines, ensuring timely delivery of high-quality work.
• Participate in new business development, including proposal writing, presentations, and client pitches.

QUALIFICATIONS

• Bachelor's degree in Public Relations, Communications, Marketing, or a related field.
• Proven experience (5+ years) in PR account management or related roles, preferably within an agency environment.
• Strong understanding of the South African media landscape, with established relationships and connections.
• Exceptional written and verbal communication skills, with the ability to craft compelling narratives and pitches.
• Strategic thinker with the ability to develop and implement creative PR strategies that align with clients' business goals.
• Proficiency in using PR insight tools, media databases, and analytics platforms.

COMPETENCIES

• Organizational skills
• Attention to detail
• Manage multiple projects simultaneously.
• Strong client-facing and interpersonal skills
• Relationship building skills
• Leadership capabilities to motivate and guide a diverse team