Email Marketing Executive

Rentokil Initial; Cape Town; Hybrid; ZAR 400 000 - 600 000; Full time

Job summary

A leading business service company in Cape Town is seeking a Senior Email Marketing Executive to enhance their email communication strategy. You will design targeted email workflows and support digital marketing initiatives with a strong emphasis on data analysis. The role involves collaboration with Marketing Managers while also contributing to website content management. A degree in Marketing and solid analytical skills are essential. The position offers a competitive salary and hybrid working options.

Benefits

Competitive Salary

Medical Aid contribution

Opportunity for Growth

Hybrid working model

Qualifications

• Understanding of database management for email marketing.
• Experience in segmenting audiences for targeted campaigns.
• Ability to create and optimize email workflows.

Responsibilities

• Create and develop targeting workflows for email campaigns.
• Maintain customer databases and subscription preferences.
• Report on email campaign performance metrics.

Skills

Email marketing best practices

Automation technology

Google / MS Office Suite

Basic SQL, HTML, CSS, JavaScript

Data analysis and visualisation

Analytical skills

Education

Matric (Grade 12)

Bachelor’s degree in Marketing or related field

Job description

About Us

Rentokil Initial is one of the largest business service companies in the world comprising a number of global brands including Rentokil, Initial and Ambius. In Sub-Saharan Africa we have 2 primary businesses covering a range of business services from pest control to washroom hygiene. In South Africa we also have an interior landscaping business.

Job Purpose

We have a great opportunity for a senior email marketing executive wanting to join a dynamic marketing team and help deliver an exciting email programme. We are looking for someone with an interest in data segmentation and manipulation, to ensure that we target the relevant audiences with our email communications. The role will liaise with the Marketing Managers in the region to discuss, and refine target audiences for their business communications.

This role will support the Sub-Saharan African teams across our family of businesses, delivering the day-to-day communications as set out in the Email Marketing programmes. The role will utilise data analysis to gain insight into how we can further optimise campaigns to ensure we are targeting the right recipients, with the right messages. You will be given the email briefs along with the email content, it’s then over to you to get the email workflows created, the email templates built and ensure the right emails are sent to the right target audiences.

We will also require this role to spend approx 20% of their time supporting the South Africa Digital Marketing Manager with uploading content into our website CMS platform. They will also support the business with appropriate kpi reporting.

Principal Duties & Responsibilities

• Creating and developing targeting workflows for email marketing campaigns.
• Maintaining customer databases and subscription preferences.
• Creating segments to target audiences within our email marketing tool.
• Understanding of how to make best use of available data.
• Assisting in data requests for multichannel campaigns as required.
• Issuing email marketing campaigns, working to schedules as set out in the marketing calendar across all businesses.
• Reporting and providing up-to-date performance indicators of email marketing campaigns.
• Testing and revising targeting campaigns based on performance indicators.
• Providing analysis and understanding on key campaign performance metrics.
• Provide support to the Digital Marketing Manager with website page creation and optimisation.

Skills and Competencies

• A good understanding of best practices in email marketing
• An understanding of automation technology
• Intermediate skills in Google / MS Office Suite or equivalent, with a good level of competency using spreadsheets for calculations and manipulation of large datasets
• Basic SQL, HTML, CSS and JavaScript knowledge, or willingness to learn
• A genuine passion for digital marketing, technology and user experience
• Ability to think outside the box and bring new and innovative ideas to the table
• A “Learner's Mindset” - willing to experiment with technology to create solutions
• Knowledge of POPIA best practices
• Understanding of how to manipulate large data sets
• The ability to work successfully in a team, supporting remote colleagues with campaigns
• Comfortable following technical processes
• Excellent data and visualisation skills
• Comfortable working with data and multiple data sets
• Good analytical skills
• The ability to work with own initiative and to work to deadlines
• Confidence pitching ideas or giving feedback to senior colleagues and peers based on your knowledge and expertise and work in a collaborative manner

Key Relationships

• Sub Saharan African Marketing Managers
• SA Content Manager
• SA Digital Marketing Manager
• Regional Head of Digital
• Regional Email Marketing Specialist

Qualifications and Experience

• Matric (Grade 12)
• Bachelor’s degree in Marketing, Advertising, or a related field
• A background in date segmentation and audience targeting

Benefits

• Competitive Salary.
• Company contribution to Medical Aid and Pension / Provident Fund
• Opportunity for Growth and Development
• Hybrid working (Work from home and office)

Employment Equity

Rentokil Initial believes in diversity and thus offers all employees opportunities and avoids discrimination in compliance with the Employment Equity Act. Our selection process will therefore give preference to suitably qualified Employment Equity candidates in order to achieve our Employment Equity numerical targets.