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[What the role is]

[What the role is]

Head, Digital Communications

CAAS is currently seeking a skilled and experienced digital communications professional to join our team. This is a newly created role to drive greater focus and further develop our in-house competencies, ensuring the delivery of highly relevant and engaging content, and showcasing our stories in an innovative and effective way across our digital communication channels.

The Head of Digital Communications will be an integral part of the CAAS Corporate Communications (CC) division and will work as part of a highly collaborative and multi-disciplinary team of colleagues to ensure our digital communications achieve our organizational goals. He/she will work closely with CC colleagues as well as regulatory and policy teams in other divisions within CAAS, overseeing all aspects of online communications, including corporate website(s), social media channels, and other digital platforms.

He/she will contribute to the strategic storytelling process, proactively capturing and leveraging stories across CAAS to strengthen its position as the aviation sector leader, industry enabler, and regulator both locally and globally. A core part of the role involves developing and executing impactful communication strategies, projects, and initiatives, leveraging relevant channels to build awareness, strengthen stakeholder engagement, and establish thought leadership in the digital landscape.

[What you will be working on]

Key responsibilities include:

• Strategy and Content Development

Lead CAAS’ digital communications strategy and plans, working closely with senior management and policy/regulatory leads to ensure digital activities meet communication objectives.

Collaborate with web design agencies to ensure the website offers an optimal user experience, clear architecture, and effective calls to action, using data-driven insights for improvements.

Drive continuous website enhancements, develop relevant content including videos, infographics, animations, and photos, and ensure content is user-centric and optimized for search engines.

• Social Media and Community Management

Develop and execute social media campaigns, produce engaging audio-visual content, and manage online community interactions to ensure prompt and appropriate responses.

• Performance Reporting

Establish metrics and reporting processes, track digital performance, utilize analytics and SEO tools, and manage the digital communications budget.

• Team Leadership

Provide strategic advice, share trends, manage a team of digital professionals, and oversee resource allocation and budget management.

[What we are looking for]

Qualifications and skills include:

• Relevant experience in Digital Communications, Marketing, Journalism, or similar fields with 5-10 years in a leadership role.
• Strong understanding of digital trends, content creation skills, and experience with Adobe Photoshop and Premiere Pro.
• Proficiency in video and podcast production, content management systems, social media analytics, and SEO tools.
• Excellent strategic planning, stakeholder management, and communication skills, with the ability to work under pressure in a dynamic environment.

Note: Appointment level will depend on experience. Successful candidates will initially be offered a 3-year contract, with potential for renewal or permanent placement.