Digital Strategist / Planner (Ecommerce)

OLIVER Agency; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading agency is seeking a Digital Strategist/Planner focused on ecommerce. The role involves crafting innovative content strategies, collaborating with stakeholders, and using insights to drive impactful decision-making. Candidates should have a minimum of 5 years of experience and a strong understanding of content marketing across platforms.

Qualifications

• Minimum 5 years of experience in a senior strategy role with content strategy.
• Strong understanding of various content marketing platforms.
• Experience in a multi-stakeholder environment.

Responsibilities

• Develop best-in-class content and strategies informed by insights.
• Own Best Practice Case Studies showcasing clients' global approach to content.
• Manage and facilitate stakeholder engagement sessions.

Skills

Content Marketing

Stakeholder Engagement

Strategic Planning

Job description

Digital Strategist / Planner (Ecommerce)

Established in 2004, OLIVER is the world's first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. Partnering with over 300 clients in 40+ countries, our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group, we are at the forefront of leveraging cutting-edge AI technology to revolutionize how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Role: Digital Strategist / Planner (Ecommerce)

Location: Mumbai, India

About the role:

This role will be underpinned by passion and ambition, and those with experience in leading digital content and social campaigns within a creative agency will have an advantage. The Digital Strategist will report into the Account Director and partner with the account, delivery, and creative team leads. This client-facing role requires you to work closely with client brand teams, central marketing project teams, and the client's agency partners.

What you will be doing:

• Core functions:
• Develop insights and strategic responses to briefs across campaign, content, and new product development briefs.
• Champion and drive a mobile-first and short-form content agenda.
• Help evaluate ideas and concepts against clients' best practices, strategy frameworks, and mobile-first approach.
• Establish effective ways of working with the client internal teams and specialist partners.
• Act as a content expert and advocate.
• Advise clients and teams on effective Content Strategies that inform content briefs and requirements.
• Assess, develop, and implement effective content strategies across all necessary touchpoints.
• Manage and facilitate stakeholder engagement sessions and workshops on all aspects of content and content strategy.
• Facilitate right first-time content, ensuring the right insights and collaboration to direct content strategy development.
• Work with CMI / PDC functions in developing relevant measurement approaches and frameworks.

Responsibilities:

• Develop best-in-class content and strategies informed by consumer, category, channel, and performance insights.
• Own Best Practice Case Studies showcasing clients' global approach to content.

Tools and Reports:

• Use clients' insight tools and reports to inform early thinking and gain an initial understanding of consumer, category, or channel learning.

Collaboration:

• Help develop briefs and give agency briefings collaborating with central, brand, insight media, and agency partner teams.
• Work on audience targeting, user experience, customer journey, content strategy, editorial calendars, content calendars, and content guidelines.

Distribution Strategy:

• Craft the right brief for the defined job to be done, collaborating with brand teams on distribution strategy.

Best Practice:

• Drive a best practice approach to content and strategic quality assurance.
• Support a test and learn approach to content strategy with the clients' insight team and specialist partners.

What you need to be great in this role:

• Minimum 5 years of experience in a senior strategy role with content strategy as a core function.
• Strong understanding of content marketing across various platforms.
• Passion for keeping up with trends and technological advances.
• Experience in a multi-stakeholder environment and group leadership.
• Strong communication and presentation skills.
• Interest in AI and new technologies.

Req ID: 12579

Our values shape everything we do:

• Be ambitious to succeed.
• Be imaginative to push the boundaries of what's possible.
• Be inspirational to do groundbreaking work.
• Be always learning and listening to understand.
• Be results-focused to exceed expectations.
• Be actively pro-inclusive and anti-racist across our community, clients, and creations.

OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. We work towards our mission by embedding sustainability into every department and through every stage of the project lifecycle.