Education jobs in Singapore

• Work closely with the Senior Marketing Manager to execute the annual marketing plan.
• Support the development and implementation of marketing and admissions strategy to drive positioning, growth, and new opportunities.
• Conduct market research, tracking, and analysis to monitor trends and competitor activities.
• Utilize data, research, and statistics to support strategic decision-making.
• Ensure alignment of marketing efforts with communications, branding, writing style, and key messaging guidelines, maintaining a compelling and consistent voice across all materials.

• Implement marketing and promotional activities, including events, digital marketing, advertising, PR, and partnerships.
• Identify and execute relevant community-based initiatives to enhance brand awareness and positive brand perception.
• Organize and promote marketing activations including but not limited to Open House events, roadshows & exhibitions and school-led initiatives.
• Manage and execute online events such as webinars and virtual Open Houses via Zoom.
• Work closely with the Admissions team to support student recruitment and family engagement events.
• Creating marketing email automation and improvements.

• Execute the digital marketing plan, ensuring strong lead generation through SEO, SEM, and social media campaigns.
• Draft EDMs (Electronic Direct Mailers) using Microsoft Dynamics.
• Maintain and update digital and design assets, including photos, videos, creatives, and banners.
• Support the development of key marketing materials to enhance the Admissions team’s recruitment efforts.
• Collaborate with the Communications department to showcase compelling storytelling and creative writing across social media, website, PR channels, and partner platforms.
• Update and maintain school websites and landing pages with fresh, relevant content.

• Ensure consistent brand messaging across all communication channels.
• Collaborate with PR and media partners.
• Work closely with external partners such as chambers of commerce and industry organizations to leverage promotional opportunities.
• Partner with the Admissions, Academics, Operations and/or Communications teams to align marketing efforts with school’s enrolment targets.
• Ensure all communications reflect the school’s brand tone, values, and visual identity.
• Work alongside thestakeholders in Cognita to execute marketing deliverables that are aligned with the organisation’s marketing and business goals.

• Track and analyze the performance of marketing activities, optimizing campaigns based on data insights.
• Ensure marketing spend is tracked, and activities are executed within agreed budgets and timelines.
• Provide regular reports and insights on marketing campaign effectiveness and ROI.
• Marketing operations support including but not limited to workflow creation, administrative work and other ad hoc duties assigned.

Joy Yeow Zhi Qian

(CEI Registration No: R2096261)

Recruit Express Pte Ltd (EA Licence No: 99C4599)