*Urgent* Marketing Executive (Admission & Marketing)- (Education Sector) - ($3500-$4500) #NJE

RECRUIT EXPRESS PTE LTD; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading recruitment firm in Singapore is seeking a Marketing Executive to execute their marketing plan, implement digital marketing strategies, and ensure consistent brand messaging across all channels. The role involves collaboration with various teams and tracking marketing performance. Candidates should have experience in market research and digital content development, along with strong analytical skills.

Qualifications

• Experience in executing a marketing plan.
• Strong analytical skills for tracking and analyzing trends.
• Ability to collaborate with various departments.

Responsibilities

• Execute the annual marketing plan closely with the Senior Marketing Manager.
• Implement marketing and promotional activities to enhance brand awareness.
• Support the development of digital marketing campaigns.
• Ensure consistent brand messaging across channels.

Skills

Market research

Digital marketing

Content development

Event management

Collaboration

Tools

Microsoft Dynamics

Job description

Marketing & Planning

• Work closely with the Senior Marketing Manager to execute the annual marketing plan.
• Support the development and implementation of marketing and admissions strategy to drive positioning, growth, and new opportunities.
• Conduct market research, tracking, and analysis to monitor trends and competitor activities.
• Utilize data, research, and statistics to support strategic decision-making.
• Ensure alignment of marketing efforts with communications, branding, writing style, and key messaging guidelines, maintaining a compelling and consistent voice across all materials.

Tactical Marketing & Campaign Execution

• Implement marketing and promotional activities, including events, digital marketing, advertising, PR, and partnerships.
• Identify and execute relevant community-based initiatives to enhance brand awareness and positive brand perception.
• Organize and promote marketing activations including but not limited to Open House events, roadshows & exhibitions and school-led initiatives.
• Manage and execute online events such as webinars and virtual Open Houses via Zoom.
• Work closely with the Admissions team to support student recruitment and family engagement events.
• Creating marketing email automation and improvements.

Digital Marketing & Content Development

• Execute the digital marketing plan, ensuring strong lead generation through SEO, SEM, and social media campaigns.
• Draft EDMs (Electronic Direct Mailers) using Microsoft Dynamics.
• Maintain and update digital and design assets, including photos, videos, creatives, and banners.
• Support the development of key marketing materials to enhance the Admissions team’s recruitment efforts.
• Collaborate with the Communications department to showcase compelling storytelling and creative writing across social media, website, PR channels, and partner platforms.
• Update and maintain school websites and landing pages with fresh, relevant content.

Brand & Communications Management & Collaboration

• Ensure consistent brand messaging across all communication channels.
• Collaborate with PR and media partners.
• Work closely with external partners such as chambers of commerce and industry organizations to leverage promotional opportunities.
• Partner with the Admissions, Academics, Operations and/or Communications teams to align marketing efforts with school’s enrolment targets.
• Ensure all communications reflect the school’s brand tone, values, and visual identity.
• Work alongside thestakeholders in Cognita to execute marketing deliverables that are aligned with the organisation’s marketing and business goals.

Budgeting, Performance Tracking & Reporting

• Track and analyze the performance of marketing activities, optimizing campaigns based on data insights.
• Ensure marketing spend is tracked, and activities are executed within agreed budgets and timelines.
• Provide regular reports and insights on marketing campaign effectiveness and ROI.
• Marketing operations support including but not limited to workflow creation, administrative work and other ad hoc duties assigned.

Joy Yeow Zhi Qian

(CEI Registration No: R2096261)

Recruit Express Pte Ltd (EA Licence No: 99C4599)