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Marketing Specialist (Paid Ads) | Up to $3,000 - $3,600 Basic + PB
Job summary
A leading recruitment agency in Singapore is looking for a Performance Marketing Specialist to manage and optimize paid campaigns on Facebook and Google Ads. The role requires 2–3 years of experience in a DTC e-commerce setting and a strong knowledge of Shopify. The successful candidate will have a chance to work in a dynamic environment focused on customer acquisition and revenue growth. Competitive salary range from $3,000 to $3,600 plus performance bonus.
Qualifications
- Minimum 2–3 years of hands-on experience managing Facebook and Google Ads campaigns, preferably in a DTC e-commerce setting.
- Strong proficiency in Shopify is required.
Responsibilities
- Plan, execute, and optimise paid campaigns across Facebook Ads and Google Ads.
- Design and develop engaging ad creatives for paid media campaigns.
- Continuously monitor campaign performance and adjust strategies.
- Manage Shopify backend elements affecting ad performance.
- Collaborate with cross-functional teams to ensure campaign alignment.
- Conduct A/B tests on creatives and audiences.
- Leverage tools like Google Analytics and UTM tracking to improve performance.
Skills
Education
Tools
Performance Marketing Specialist (Paid Ads - Facebook& Google Ads) | Up to $3,000 - $3,600 Basic + PB
5 days work week | 9am - 6pm
Working location: Paya Lebar
- Plan, execute, and optimise paid campaigns across Facebook Ads (Meta) and Google Ads, focused on driving revenue and customer acquisition.
- Design and develop engaging, high-converting ad creatives — both static and video formats for paid media campaigns, tailored to platform specifications and brand guidelines.
- Continuously monitor campaign performance and adjust strategies to meet or exceed key KPIs including ROAS, CPA, CTR, and conversion rate.
- Manage Shopify backend elements that directly affect ad performance including landing pages, product visibility, tagging, and pixel setup.
- Collaborate cross-functionally with content, sales, and web teams to ensure alignment between ad campaigns and product/brand strategy.
- Conduct A/B tests on creatives, audiences, targeting, and landing pages to identify high-performing combinations.
- Leverage tools such as Google Analytics, Meta Business Suite, UTM tracking, and heatmaps to gather insights and improve funnel performance.
- Stay current on digital advertising trends, creative best practices, and platform algorithm updates.
- Bachelor’s degree in Marketing, Digital Media, Communications, or a related field.
- Minimum 2–3 years of hands‑on experience managing Facebook and Google Ads campaigns, preferably in a DTC e-commerce setting.
- Strong proficiency in Shopify, with working knowledge of how product catalog, landing pages, and tracking setups impact ad performance.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.