Marketing Specialist (Paid Ads) | Up to $3,000 - $3,600 Basic + PB

Recruit Now Singapore Pte Ltd; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading recruitment agency in Singapore is looking for a Performance Marketing Specialist to manage and optimize paid campaigns on Facebook and Google Ads. The role requires 2–3 years of experience in a DTC e-commerce setting and a strong knowledge of Shopify. The successful candidate will have a chance to work in a dynamic environment focused on customer acquisition and revenue growth. Competitive salary range from $3,000 to $3,600 plus performance bonus.

Qualifications

• Minimum 2–3 years of hands-on experience managing Facebook and Google Ads campaigns, preferably in a DTC e-commerce setting.
• Strong proficiency in Shopify is required.

Responsibilities

• Plan, execute, and optimise paid campaigns across Facebook Ads and Google Ads.
• Design and develop engaging ad creatives for paid media campaigns.
• Continuously monitor campaign performance and adjust strategies.
• Manage Shopify backend elements affecting ad performance.
• Collaborate with cross-functional teams to ensure campaign alignment.
• Conduct A/B tests on creatives and audiences.
• Leverage tools like Google Analytics and UTM tracking to improve performance.

Skills

Campaign management

Adobe Creative Suite

Google Analytics

A/B testing

Digital advertising trends

Education

Bachelor’s degree in Marketing, Digital Media, Communications

Tools

Shopify

Meta Business Suite

Job description

Performance Marketing Specialist (Paid Ads - Facebook& Google Ads) | Up to $3,000 - $3,600 Basic + PB

• 5 days work week | 9am - 6pm

• Working location: Paya Lebar

Key Responsibilities

• Plan, execute, and optimise paid campaigns across Facebook Ads (Meta) and Google Ads, focused on driving revenue and customer acquisition.
• Design and develop engaging, high-converting ad creatives — both static and video formats for paid media campaigns, tailored to platform specifications and brand guidelines.
• Continuously monitor campaign performance and adjust strategies to meet or exceed key KPIs including ROAS, CPA, CTR, and conversion rate.
• Manage Shopify backend elements that directly affect ad performance including landing pages, product visibility, tagging, and pixel setup.
• Collaborate cross-functionally with content, sales, and web teams to ensure alignment between ad campaigns and product/brand strategy.
• Conduct A/B tests on creatives, audiences, targeting, and landing pages to identify high-performing combinations.
• Leverage tools such as Google Analytics, Meta Business Suite, UTM tracking, and heatmaps to gather insights and improve funnel performance.
• Stay current on digital advertising trends, creative best practices, and platform algorithm updates.

Qualifications & Requirements

• Bachelor’s degree in Marketing, Digital Media, Communications, or a related field.
• Minimum 2–3 years of hands‑on experience managing Facebook and Google Ads campaigns, preferably in a DTC e-commerce setting.
• Strong proficiency in Shopify, with working knowledge of how product catalog, landing pages, and tracking setups impact ad performance.