Brand & Customer Analytics Lead (CRM & Growth)

Tapestry, Inc.; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A global brand company in Singapore seeks an Assistant Manager, Brand & Customer Analytics. This role focuses on co-creating customer strategies and executing data-driven campaigns to drive acquisition and retention. Candidates should have at least 5 years of experience in CRM and customer analytics within FMCG, Beauty, or Retail industries, and be proficient in Excel and data visualization tools. The position offers competitive compensation and a vibrant work culture.

Qualifications

• At least 5 years of relevant experience in CRM and customer analytics in FMCG, Beauty or Retail industries.
• Proven exposure to acquisition campaign analytics, A/B testing, and performance tracking.
• Detail-oriented and meticulous. Comfortable with data crunching and reporting.

Responsibilities

• Analyze customer behaviour, transactions, and preferences.
• Collaborate with Marketing teams to bring insights to life.
• Lead the CRM campaign roadmap and calendar.

Skills

Data analysis

Customer segmentation

CRM management

Microsoft Excel

Data visualization

A/B testing

Tools

Tableau

Job description

A global brand company in Singapore seeks an Assistant Manager, Brand & Customer Analytics. This role focuses on co-creating customer strategies and executing data-driven campaigns to drive acquisition and retention. Candidates should have at least 5 years of experience in CRM and customer analytics within FMCG, Beauty, or Retail industries, and be proficient in Excel and data visualization tools. The position offers competitive compensation and a vibrant work culture.