Social Media & Digital Marketing Specialist

Avanguard; Riyadh; On-site; SAR 150,000 - 200,000; Full time

Job summary

A digital marketing agency in Riyadh is seeking an experienced individual in social media and digital marketing. Responsibilities include developing strategies, managing advertising campaigns, and providing analytics reports. The ideal candidate will have over 3 years of experience with strong skills in content creation and performance tracking. This role offers an opportunity to innovate in a fast-paced environment.

Qualifications

• 3+ years of experience in social media and digital marketing.
• Proven track record of growing social audiences and driving engagement.
• Strong copywriting and visual storytelling skills.

Responsibilities

• Develop and execute social media strategies across platforms.
• Plan and manage paid advertising campaigns.
• Track and report on campaign performance.

Skills

Social media strategy development

Content creation

Analytics and reporting

Paid advertising management

SEO knowledge

Tools

Google Analytics

Meta Business Suite

Hootsuite

Canva

Job description

Social Media Management

• Develop and execute social media strategies across platforms (Instagram, Facebook, LinkedIn, Twitter / X, TikTok, YouTube, etc.).


• Create, curate, and schedule engaging content (graphics, videos, carousels, stories, reels, blogs).


• Monitor trends, hashtags, and conversations to boost organic reach and community engagement.


• Respond to comments, messages, and mentions in a timely, brand-aligned manner.


• Collaborate with designers, copywriters, and influencers to produce high-impact content.

Digital Marketing & Campaigns

• Plan and manage paid advertising campaigns (Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads, etc.).


• Set KPIs, track performance, and optimize campaigns for conversions, CTR, ROAS, and CPA.


• Conduct A / B testing on creatives, audiences, and messaging.


• Manage email marketing campaigns (newsletters, drip campaigns, segmentation).


• Support SEO efforts through keyword research, on-page optimization, and content alignment.

Analytics & Reporting

• Track, measure, and report on campaign and channel performance using tools like Google Analytics, Meta Business Suite, UTM tracking, etc.


• Provide monthly performance reports with actionable insights and recommendations.


• Monitor competitors and industry benchmarks to identify growth opportunities.

Collaboration & Strategy

• Work closely with sales, product, and customer success teams to align messaging and goals.


• Stay updated on digital marketing trends, algorithm changes, and emerging platforms.


• Recommend and implement tools or automation to improve efficiency (e.g., Hootsuite, Buffer, HubSpot, Canva, Later, etc.).


• 3+ years of experience in social media and digital marketing (agency or in-house).


• Proven track record of growing social audiences and driving engagement / conversions.


• Strong copywriting and visual storytelling skills.


• Experience managing paid social and search ad campaigns with measurable ROI.


• Proficiency with analytics platforms (Google Analytics, Meta Insights, etc.).


• Excellent communication, organization, and multitasking skills.


• Ability to work independently and meet deadlines in a fast-paced environment.