We are looking for a Sales Director – B2B to lead our national business-to-business sales efforts. This is a strategic leadership role that requires a results-driven, visionary leader with deep sales management experience in B2B markets, ideally within the lubricants industry.
Key Responsibilities Summary
1. Planning & Strategy
- Develop and execute B2B sales plans aligned with ALC’s strategic goals
- Design and implement sales roadmaps to drive disciplined, sustainable growth
- Set and monitor sales and gross margin targets; provide regular performance analysis
2. Sales Management
- Lead national sales forecasting, performance tracking, and resource allocation
- Manage key customer negotiations and oversee the entire B2B product portfolio
- Drive distributor performance and implement Castrol’s Energizer Sales Methodology
3. Business Development
- Identify and secure new business opportunities to support long-term growth
- Strengthen dealer relationships and ensure broad market coverage through innovative approaches
4. Customer Relationship Management
- Resolve high-impact customer issues to maintain retention and protect market position
- Collaborate with marketing to execute campaigns and maximize product visibility
- Uphold strong client relationships and brand standards across operations
5. Budget Management
- Develop and manage the B2B Sales budget
- Propose strategies that enhance financial outcomes and reduce operational risk
6. Policies, Processes & Continuous Improvement
- Recommend and implement sales policies and procedures to ensure compliance and efficiency
- Drive continuous improvement initiatives to enhance productivity and reduce costs
- Ensure day-to-day operations align with internal controls and external regulations
7. People Management
- Build a high-performing, growth-oriented sales team through coaching and mentorship
- Set clear objectives, provide feedback, and manage performance effectively
- Foster a culture of accountability, collaboration, and professional development
8. Safety, Health & Environment (SHE)
- Ensure full compliance with SHE policies and promote a safety-first culture
- Proactively identify risks and implement preventive measures
- Stay updated on legislation and adjust SHE practices accordingly
What We're Looking For
- 12–15+ years of experience in B2B Sales, ideally in lubricants or oil & gas
- Proven experience in managing large sales teams and distributors
- Strong background in customer relationship management and indirect sales channels
- Bachelor’s in Sales & Marketing required; MBA preferred
- A strategic mindset with a passion for driving growth, innovation, and excellence