Pricing & Revenue Strategy Lead

Florose; Saudi Arabia; On-site; SAR 100,000 - 120,000; Full time

Job summary

A leading e-commerce firm in Saudi Arabia is seeking a Pricing & Revenue Strategy Lead to shape and optimize pricing strategies for flowers, gifts, and accessories. You will analyze market pricing, own unit economics, and collaborate directly with executives to ensure competitive positioning and operational sustainability. This role demands a strategic thinker with extensive experience in pricing and a robust understanding of e-commerce dynamics. Join us to drive impactful pricing decisions today.

Benefits

High ownership and visibility

Direct impact on customer trust and company success

Qualifications

• 7-10 years experience in pricing, revenue strategy, or commercial analytics.
• Strong understanding of unit economics and cost-to-serve.
• Ability to operate in early-stage or fast-moving environments.

Responsibilities

• Design and optimize the pricing strategy across products.
• Analyze competitor pricing and market opportunities.
• Own contribution margin per order and ensure operational feasibility.

Skills

Pricing strategy

Market analysis

Unit economics

Cross-functional collaboration

Education

Higher degree in accounting

Job description

Pricing & Revenue Strategy Lead

(Flowers & Gifting | E-commerce | Marketplace)

Role Summary

Florose is seeking a Pricing & Revenue Strategy Lead to design, own, and optimize our end-to-end pricing strategy across flowers, gifts, and accessories. This role will ensure Florose is competitively positioned, operationally sustainable, and profitably scalable, especially during and post‑launch.

This is a high‑impact role working closely with CEO, Product, Operations, and Finance to balance brand positioning, customer acquisition, and unit economics.

Why This Role Is Critical Now

Florose operates in a high‑trust, high‑emotion category where pricing directly affects:

• Customer perception vs competitors
• Conversion and repeat purchase
• Operational feasibility during peak demand
• Long‑term profitability

As we prepare for launch and early scale, we need expert ownership of pricing decisions rather than reactive or intuition‑based adjustments.

Key Responsibilities

1. Pricing Strategy & Framework

• Define the overall pricing philosophy (premium, competitive, hybrid)
• Design pricing structures for:
• Flowers (ready vs custom)
• Gifts & accessories
• Bundles and occasions
• Set rules for same‑day vs next‑day pricing

2. Competitive & Market Analysis

• Analyze competitor pricing
• Identify price gaps, opportunities, and risks
• Recommend where Florose should:
• Match
• Undercut
• Premium‑price

3. Unit Economics & Margin Ownership

• Own contribution margin per order Balance:
• COGS
• Assembly time
• Delivery costs
• Peak‑time operational strain
• Ensure pricing supports on‑time delivery and quality

4. Launch & Early‑Stage Optimization

• Support launch pricing strategy
• Monitor early performance and recommend adjustments
• Define guardrails for promotions and discounts
• Avoid race‑to‑the‑bottom pricing while enabling acquisition

5. Promotions & Experimentation

• Design promo strategies (launch, retention, peak events)
• Decide when promotions make sense — and when they don’t
• Partner with Product on pricing experiments (lightweight A/Bs)

6. Cross‑Functional Collaboration Work closely with

• CEO on positioning and strategic decisions
• Product on conversion and UX implications
• Operations on feasibility and SLA impact
• Finance on margins and forecasting

What Success Looks Like (First 90 Days)

• Clear pricing framework approved by leadership
• Confident launch pricing aligned with brand and ops
• Reduced ad‑hoc pricing decisions
• Shared understanding of:
• Why prices are set the way they are
• When to adjust vs hold firm
• Early data‑driven recommendations post‑launch

Ideal Background & Experience Required

• 7–10 years experience in pricing, revenue strategy, or commercial analytics
• Higher degree in accounting
• Experience in:
• E‑commerce
• Marketplaces
• On‑demand delivery
• Retail or consumer brands
• Strong understanding of:
• Unit economics
• Cost‑to‑serve
• Demand elasticity
• Ability to operate in early‑stage / fast‑moving environments

Nice to Have Experience in

• Flowers, gifting, or luxury retail
• MENA markets
• Experience launching pricing for a new product or market

Profile We’re Looking For This person is

• Analytical but pragmatic
• Comfortable making decisions with imperfect data
• Able to balance brand, growth, and operations
• Trusted advisor to leadership, not just a data provider

Reporting & Collaboration

• Reports to: CEO
• Works closely with:
• Product Manager
• Operations Lead
• Finance

Why Join Florose

• Opportunity to shape pricing from day one
• High ownership and visibility
• Direct impact on customer trust and company success
• Work on a product where pricing truly matters