Marketing Manager Government & Public Services (G&PS)

PricewaterhouseCoopers; Riyadh; On-site; USD 60,000 - 100,000; Full time

Job summary

A leading company in professional services is seeking a Marketing Manager for Government & Public Services. This role involves developing strategic marketing initiatives to enhance brand visibility and engage clients. Ideal candidates will possess strong marketing expertise, particularly in the public sector, with a proven track record of delivering effective campaigns.

Qualifications

• 6-8 years of marketing or communications experience.
• Strong understanding of the Saudi market and public sector.
• Proficient in English, familiarity with Arabic is desired.

Responsibilities

• Lead marketing initiatives for G&PS priorities across the Middle East.
• Develop high-impact marketing activities like events and content marketing.
• Monitor and report on campaign performance and stakeholder engagement.

Skills

Strategic Marketing

Project Management

Communication

Market Research

Education

Bachelor's degree in Marketing, Communications, Public Policy

Tools

Salesforce

Salesforce Marketing Cloud

Job description

Marketing Manager Government & Public Services (G&PS)

Bachelor of Business Administration(Management)

Nationality

Any Nationality

Vacancy

1 Vacancy

Job Description

Line of Service

Internal Firm Services

Line of Service

Internal Firm Services

Industry/Sector

Not Applicable

Specialism

IFS - Operations

Management Level

Manager

Job Description & Summary

At PwC, our people in brand management, marketing and sales focus on collaboration to develop and execute strategic sales and marketing initiatives. These individuals focus on driving revenue growth, promoting the Firm's services, enhancing brand visibility, and capturing new business opportunities. They utilise market research, digital marketing, creative campaigns, and effective sales strategies to engage clients, enhance the firm's brand and market presence, and achieve organisational targets.

As a marketing generalist at PwC, you will focus on a wide range of marketing activities aimed at promoting the Firm's products or services. You will conduct market research, develop marketing strategies, create and execute marketing campaigns, and analyse campaign performance. You will leverage a versatile skill set and knowledge in various marketing channels, holding responsibility for validating brand consistency, reaching target audiences, and driving customer engagement and loyalty.

Lead the planning and execution of marketing initiatives that support PwC s Government and Public Services (G&PS) priorities across the Middle East region, with a base in KSA.

Collaborate with G&PS leadership and client teams to translate business goals into integrated, insight-led marketing campaigns.

Develop and deliver high-impact activities such as events, thought leadership, content marketing, sponsorships, and strategic partnerships that position PwC as a trusted advisor to public sector clients.

Ensure alignment with the firm s brand, voice, and values while tailoring messaging and approach for relevance in the Saudi and broader regional context.

Partner with internal stakeholders and external vendors to manage logistics, creative development, media relations, and digital execution.

Support the localisation and rollout of regional and global campaigns across the G&PS portfolio.

Monitor, analyse, and report on campaign performance, stakeholder engagement, and return on investment.

Stay informed on regional public sector trends, government communications styles, and national strategies to guide campaign tone and relevance.

Act as a connector between regional marketing teams and local business leadership, ensuring coordination and visibility of initiatives.

Represent the G&PS marketing function in internal meetings and external engagements as needed.

Ideal candidates will have the following attributes

Essential

Bachelor s degree in Marketing, Communications, Public Policy, or a related field.

6 8 years of marketing or communications experience, ideally with exposure to public sector or government-related work.

Strong understanding of the Saudi market and public sector culture, with the ability to navigate regional sensitivities.

Proven ability to lead and deliver strategic marketing campaigns across multiple channels.

Excellent verbal and written communication skills in English.

Strong project management and organisational skills.

Comfortable working in a fast-paced, matrixed environment with multiple stakeholders.

Desired

Proficiency in Arabic.

Experience in a professional services, consulting, or government advisory setting.

Familiarity with Salesforce and Salesforce Marketing Cloud.

Experience with digital marketing platforms, campaign analytics, and CRM tools.

A proactive, collaborative mindset with a passion for public sector impact.

Education (if blank, degree and/or field of study not specified)

Degrees/Field of Study required:Degrees/Field of Study preferred:

Company Industry

• Accounting & Auditing

Department / Functional Area

• Marketing
• Brand Management
• Marketing Research
• Digital Marketing

Keywords

• Marketing Manager Government & Public Services (G&PS)

Disclaimer: Naukrigulf.com is only a platform to bring jobseekers & employers together. Applicants are advised to research the bonafides of the prospective employer independently. We do NOT endorse any requests for money payments and strictly advice against sharing personal or bank related information. We also recommend you visit Security Advice for more information. If you suspect any fraud or malpractice, email us at [e-mail]

People Looking for Marketing Manager Government & Public Services (G&PS) Jobs also searched

At PwC, our purpose is to build trust in society and solve important problems. We’re a network of firms in 157 countries with more than 208,000 people who are committed to delivering quality in assurance, advisory and tax services.

At PwC, we measure success by our ability to create the value that our clients, our people and the wider investing public are looking for.Our reputation lies in building lasting relationships with our clients and a focus on delivering value in all we do. Let us apply our world-class capabilities to your business goals.