Marketing Manager - F&B | Saudi Arabia

Rawaj HCM Jobs; Riyadh; On-site; SAR 120,000 - 180,000; Full time

Job summary

A leading coffee brand in Riyadh seeks a Marketing Manager to enhance its market presence. You will be responsible for developing marketing strategies, managing campaigns, and promoting brand recognition. Ideal candidates will have a Bachelor's degree in Marketing and at least 5 years of relevant experience.

Qualifications

• Minimum 5 years of marketing experience, preferably in coffee or F&B.
• Proficient in digital marketing.
• Strong leadership and communication skills.

Responsibilities

• Develop and execute comprehensive marketing strategies.
• Manage digital and traditional marketing campaigns.
• Conduct market research to understand consumer behavior.

Skills

Digital marketing expertise

Campaign management

Analytical skills

Strategic thinking

Creative thinking

Leadership skills

Communication skills

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Business Administration

Job description

Leverage your abilities and join the dynamic team of a leading coffee brand based in Riyadh, Saudi Arabia.

We are hiring a Marketing Manager on behalf of one of the most prominent names in the coffee and food & beverage sector. This is an exciting opportunity to lead impactful marketing initiatives and contribute to a fast-growing, consumer-focused brand.

Key Responsibilities:

• Develop and execute a comprehensive marketing strategy aligned with the brand’s growth and positioning goals.
• Oversee digital and traditional marketing campaigns, including performance analysis and optimization.
• Manage content creation and the brand’s presence across digital platforms and social media.
• Plan and implement promotional activities and seasonal campaigns in coordination with the sales department.
• Conduct market research to understand consumer behavior and monitor competitor trends.
• Enhance brand recognition and customer engagement across all channels.
• Coordinate with advertising agencies, media outlets, and marketing service providers.
• Produce regular marketing performance reports with actionable insights.
• Lead and support the internal marketing team, ensuring continuous development and efficiency.

Job Requirements:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• At least 5 years of experience in marketing, preferably in the coffee or F&B industry.
• Strong digital marketing expertise and proven campaign management skills.
• Excellent analytical, strategic, and creative thinking abilities.
• Strong leadership and communication skills.

Proficiency in English, both written and spoken.