Marketing Manager

Baraya Extended Care; Saudi Arabia; On-site; SAR 150,000 - 200,000; Full time

Job summary

A healthcare organization in Riyadh is seeking a Marketing Manager to develop and implement integrated marketing strategies. The ideal candidate will have at least 8 years of marketing experience, including 3 in healthcare, and a strong background in multi-channel campaigns. You will collaborate with teams to enhance patient acquisition and retention while managing brand messaging across various platforms.

Qualifications

• Minimum of 8 years of marketing experience, with 3 years in the healthcare sector.
• Proven ability to collaborate with clinical and Business Development teams.
• Relevant certifications are a plus.

Responsibilities

• Develop and implement integrated marketing campaigns supporting growth.
• Conduct market research to identify opportunities and audience segments.
• Manage content that engages patients and healthcare professionals.

Skills

Integrated marketing strategies

Multi-channel marketing campaigns

Patient acquisition

Brand management

Market research

Education

Bachelor’s degree in Marketing or related field

Master’s degree or MBA

Tools

Google Analytics

HubSpot

Job description

Overview

We are currently seeking a highly skilled and dedicated Marketing Manager to join our team in KSA-Riyadh. As Marketing Manager, you will be responsible for developing and implementing integrated marketing strategies to promote healthcare services, supporting patient acquisition and retention, and strengthening the organization’s brand in the healthcare market. This role collaborates with cross-functional teams (clinical, Business Development, and patient services) to drive demand, improve patient experience, and achieve organizational goals.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, Healthcare Administration, or related field.
• Master’s degree or MBA is preferred.
• Relevant certifications (e.g., AMA, Digital Marketing Institute, Google Analytics, HubSpot, HCP/Medical Marketing certifications) are a plus.
• Minimum of 8 years of marketing experience, with a minimum of 3 years in the healthcare sector.
• Demonstrated success in developing and executing multi-channel marketing campaigns (digital, content, events, PR).
• Experience with patient or member acquisition, retention programs, and lifecycle marketing is desirable.
• Proven ability to work with clinical and Business Development teams to translate clinical benefits into compelling marketing messages.

Key Responsibilities

• Develop and implement integrated marketing campaigns (digital, print, events, PR) that support growth targets.
• Conduct market research to identify opportunities, unmet needs, and audience segments.
• Create, curate, and manage content that educates, informs, and engages patients, caregivers, and healthcare professionals.
• Manage the organization’s brand guidelines and ensure consistent messaging.
• Execute demand generation programs (lead generation, nurturing, conversion) and track funnel performance.