Creative Copywriter & Brand Voice Specialist

SAN International Group | مجموعة سان العالمية; Jeddah; On-site; SAR 150,000 - 200,000; Full time

Job summary

A multi-brand fashion and lifestyle house is seeking a Creative Copywriter & Brand Voice Specialist. This role involves developing brand voice guidelines, crafting compelling advertising copy, and collaborating on marketing strategies. Candidates should have 4–6 years of experience in creative copywriting, strong bilingual skills in Arabic and English, and cultural awareness of the Saudi market. Join to help us transform everyday life into experiences of elegance and individuality.

Qualifications

• 4–6 years proven experience in creative copywriting, brand voice, or concept development.
• Strong portfolio with campaign concepts and ad copy.
• Ability to transform ideas into concepts and copy.

Responsibilities

• Develop and maintain brand voice guidelines across all SAN brands.
• Write marketing concepts, campaigns, and persuasive storytelling.
• Produce compelling copy for advertising and retail activations.

Skills

Creative copywriting

Brand voice development

Persuasive writing

Bilingual skills (Arabic and English)

Cultural awareness of Saudi & GCC markets

Job description

Creative Copywriter & Brand Voice Specialist

At SAN International Group, we transform everyday life into experiences of elegance, individuality, and beauty through innovative brands that reflect each unique identity.

We are a multi-brand fashion & lifestyle house driven by creativity, speed, and innovation. Every word, campaign, and story we create is built to inspire our consumers, reflect their identity, and enrich their daily life.

Role Purpose

The Creative Copywriter & Brand Voice Specialist is more than a writer; this role is the creative architect of language and storytelling at SAN. You will shape how our consumers experience our brands through words that inspire, persuade, and transform ideas into compelling campaigns and actionable concepts.

You will work closely with Creative Strategy & Direction and Campaign Strategy & Content Marketing, ensuring every marketing idea is translated into impactful copy, engaging narratives, and executable creative concepts.

Key Responsibilities

• Develop and maintain SAN’s brand voice guidelines across all SAN brands.
• Write and craft marketing concepts: from campaign ideas and headlines to scripts, scenarios, and persuasive storytelling.
• Transform creative ideas into scenes, visuals, and narratives ready for execution by designers, videographers, and campaign teams.
• Produce compelling copy for advertising (Snapchat, TikTok, Meta, Google), e-commerce, retail activations, and packaging.
• Collaborate with Creative Directors, Campaign Strategists, and Designers to ensure seamless integration between words, visuals, and brand experience.
• Apply persuasive writing techniques that not only tell stories but also drive action and sales.
• Localize creative inspiration into authentic Saudi & GCC cultural contexts, appealing to Gen Z and Alpha.
• Balance short impactful copy (slogans, taglines, ads) with long-form storytelling (campaign narratives, brand stories).
• Uphold SAN’s mission: transform everyday life into experiences of elegance, individuality, and beauty.

Qualifications & Skills

• 4–6 years proven experience in creative copywriting, brand voice, or concept development within fashion, lifestyle, or luxury.
• Strong portfolio with campaign concepts, ad copy, product storytelling, and cross-channel execution.
• Ability to transform ideas into concepts, concepts into copy, and copy into executable campaigns.
• Excellent bilingual skills: Native-level Arabic and fluent English.
• Strong cultural awareness of Saudi & GCC markets with understanding of Gen Z/Alpha trends.
• Exceptional persuasion and storytelling skills, with the ability to craft both emotional and commercial impact.
• Collaborative, agile, and inspired by fast-fashion speed and lifestyle innovation.

Your impact: Your work will define the way our consumers see and feel about our brands. By turning strategies into words, stories, and executable ideas, you will empower SAN to stand out in a highly competitive fashion & lifestyle market and help us achieve our mission of transforming everyday life into experiences of elegance, individuality, and beauty.