CBI Consultant

Herfy Food Services Co. Ltd.; Riyadh; On-site; SAR 150,000 - 200,000; Full time

Job summary

A leading food service company in Riyadh is seeking a Consumer Business Insight Consultant. This role involves analyzing consumer behavior and market trends to provide actionable insights that support strategic decision-making. Ideal candidates will have at least 5 years of experience in consumer insights and a degree in a relevant field.

Qualifications

• Minimum 5+ years of experience in consumer insights, business analytics, or market research.

Responsibilities

• Collect and analyze consumer data to identify growth opportunities.
• Provide insights on customer behavior and sales trends.
• Support new product launches with consumer-driven insights.
• Design customer surveys and market research initiatives.
• Collaborate with cross-functional teams and present findings.

Skills

Data-driven and insight-oriented

Strong storytelling ability through data visualization

Curious mindset with attention to trends

Collaborative and influencing skills

Customer-focused

Education

Bachelor’s degree in Marketing, Business Analytics, Statistics, or Economics

Job description

Overview

The Consumer Business Insight (CBI) Consultant is responsible for analyzing consumer behavior, market trends, and business performance to generate actionable insights that support strategic decision-making. The role works closely with marketing, operations, and product development teams to enhance customer experience, optimize menu offerings, and strengthen brand positioning in a highly competitive food service market.

Responsibilities

• Consumer & Market Insights

  Collect, analyze, and interpret consumer data from multiple sources (surveys, sales, digital platforms, loyalty programs). Monitor food service industry trends, competitor activities, and customer preferences. Segment consumer base to identify growth opportunities and target groups.

• Business Analysis & Reporting

  Provide regular insights and dashboards on customer behavior, sales trends, and product performance. Conduct pricing, promotion, and menu analysis to maximize profitability and customer satisfaction. Track the effectiveness of marketing campaigns and recommend improvements.

• Strategic Advisory

  Support new product launches by providing consumer-driven insights and demand forecasts. Advise operations and supply chain on consumer preferences impacting sourcing and menu availability. Partner with finance and commercial teams to align customer insights with revenue and profitability targets.

• Research & Tools

  Design and manage customer surveys, focus groups, and market research initiatives. Use advanced analytics, BI tools, and CRM data to identify patterns and predict trends. Recommend and implement new tools and methodologies to improve consumer insight capabilities.

• Collaboration & Communication

  Work with cross-functional teams (marketing, sales, operations, product development) to integrate insights into business strategies. Present findings and actionable recommendations to senior management. Train internal teams on consumer insight frameworks and data-driven decision-making.

Competences

• Data-driven and insight-oriented.
• Strong storytelling ability through data visualization and reporting.
• Curious and innovative mindset with attention to emerging trends.
• Collaborative and able to influence stakeholders across functions.
• Customer-focused, with ability to balance insight with commercial impact.

Skills

• Bachelor’s degree in Marketing, Business Analytics, Statistics, Economics, or related field (Master’s is a plus).
• Minimum 5+ years of experience in consumer insights, business analytics, or market research (in food service, FMCG, or hospitality).