The Area Sales Manager – Security Systems is responsible for driving sales growth, developing strategic customer relationships, and expanding market presence for security solutions including CCTV, Access Control, Intrusion Detection, Physical Security and Integrated Security Solutions. The role involves leading a sales team, managing key accounts, and achieving revenue targets across industrial sectors covering Oil & Gas, Petrochemical & Mining Projects.
Key Responsibilities
Sales & Business Development
- Develop and execute sales strategies to achieve revenue and growth targets
- Identify new business opportunities, projects, and key accounts
- Manage end-to-end sales cycle: lead generation, proposals, negotiations, and closures
- Build strong relationships with consultants, contractors, system integrators, and end users
- Prepare and present technical and commercial proposals in coordination with engineering teams
- Lead, train, motivate, and monitor sales executives and account managers
- Set individual and team sales targets and KPIs
- Conduct regular sales meetings, performance reviews, and forecasting
- Analyze market trends, competitors, and pricing strategies
- Maintain strong customer relationships and ensure high levels of client satisfaction
- Participate in industry events, exhibitions, and client meetings
Coordination & Reporting
- Coordinate with pre-sales, engineering, and project teams for solution design and delivery
- Ensure accurate updates, sales reports, and pipeline management
- Support contract negotiation and ensure compliance with company policies
Qualifications & Skills
Education
- Bachelor’s degree in Engineering, Business Administration, or a related field
- MBA or Sales Management certification is an advantage
Experience
- 7–10 years of sales experience in security systems, ELV, or low-current systems
- Proven experience in B2B/project-based sales and team leadership
Skills
- Strong negotiation, presentation, and communication skills
- Good understanding of security system technologies and solutions
- Ability to read technical drawings and specifications
- Proficient in CRM tools and MS Office
- Strong analytical and strategic thinking abilities
- Results-driven and target-oriented
- Leadership and team management
- Customer-focused approach
- Excellent problem-solving skills
- Ability to work under pressure and meet deadlines