Marketing Manager

inDriver; Kuala Lumpur; Hybrid; MYR 100,000 - 150,000; Full time

Job summary

A leading tech company in Malaysia is seeking a Marketing Specialist to develop regional marketing strategies and engage local markets. The ideal candidate possesses over 3 years of experience in digital marketing, strong analytical skills, and a proactive mindset. You will collaborate with diverse teams, optimize marketing budgets, and craft localized content for effective outreach. This role offers a hybrid work schedule and ample growth opportunities.

Benefits

Professional growth opportunities

Regular training from partners

Part of an international team

Qualifications

• 3+ years in digital, performance, or growth marketing.
• Ability to craft compelling marketing strategies.
• Strong analytical skills with proficiency in large datasets.
• Proactive mindset, creating opportunities without waiting for instructions.
• Skilled in working with diverse teams across cultures.
• Open to learning and embracing change.
• Comfortable with marketing tools and analytics platforms.
• Deep understanding of the advertising landscape in Malaysia and the Philippines.
• Fluent in Malay or Tagalog, strong command of English.

Responsibilities

• Develop and execute engaging regional marketing strategies.
• Communicate unique advantages of the marketing model.
• Manage and optimize marketing budgets.
• Strengthen partnerships with local agencies.
• Create and localize relevant content.
• Explore additional local marketing channels.
• Participate in local market activations.
• Collaborate with cross-functional teams.
• Monitor performance metrics and refine campaigns.

Skills

Digital marketing expertise

Strategic thinking

Analytical skills

Proactivity

Effective communication

Adaptability

Tech-savvy

Local market knowledge

Language proficiency in Malay or Tagalog

Job description

Responsibilities

• Develop and execute engaging regional marketing strategies to attract and retain users, with a strong focus on local insights and audience behavior.
• Dig deeper into market insights to effectively communicate the unique advantages of our model.
• Manage and optimize marketing budgets efficiently because great marketing isn’t about how much you spend, but how smartly you spend it.
• Strengthen partnerships by regularly meeting with local agencies and collaborators to ensure impactful marketing execution.
• Create and localize content, ensuring that we don’t just rely on global assets but produce highly relevant and engaging local content tailored for specific markets.
• Explore additional local marketing channels, beyond the standard digital and offline mix, to maximize visibility and relevance in each region.
• Be on the ground, actively participating in local market activations, engaging with partners, and ensuring successful execution of campaigns in target cities.
• Collaborate with cross-functional teams, aligning marketing efforts with product development, business operations, and driver relations.
• Monitor performance metrics, reporting results and refining campaigns based on data insights.

Qualifications

• Experienced Marketer: 3+ years in digital, performance, or growth marketing, but you’re never convinced you know everything
• Strategic Thinker: Ability to craft compelling marketing strategies
• DataDriven: Strong analytical skills with proficiency in handling large datasets
• Proactive and Independent: Don’t wait for instructions – you create opportunities
• Effective Communicator: Skilled in working with diverse teams across cultures
• Adaptable Learner: Open to learning from experiences and embracing change
• TechSavvy: Comfortable with key marketing tools and analytics platforms
• Local Expert: Deep understanding of the advertising landscape, audience nuances, and cultural contexts in Malaysia and the Philippines
• Language Proficiency: Fluent in either Malay or Tagalog, with a strong command of English

Conditions & Benefits

• Hybrid work schedule
• Unlimited opportunities for professional and career growth, regular external and internal training from our partners
• The opportunity to become part of an international team of professionals who create one of the greatest success stories in the global IT industry
• Probation period up to 3 months

We offer you all the conditions for professional and personal growth with a rapidly growing tech company. Your resume will be considered within 14 calendar days of receiving it. If your experience meets the requirements of our company, we will contact you.

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