Manager, Marketing

Sime Darby Property; Petaling Jaya; On-site; MYR 120,000 - 180,000; Full time

Job summary

A leading property development company in Petaling Jaya is seeking a marketing expert to oversee Affordable Home Projects. The role involves developing strategic marketing, managing product launches, and analyzing market trends. The ideal candidate should have at least 10 years of experience in marketing, particularly in property development and a relevant degree. This position offers a dynamic environment where innovative ideas will be crucial for success.

Qualifications

• Minimum of 10 years of relevant experience in property development or real estate management.

Responsibilities

• Oversee planning and implementation of marketing for Affordable Home Projects.
• Lead brand positioning and communication strategies.
• Develop pricing strategies to enhance profitability.

Skills

Marketing strategy development

Brand positioning

Market intelligence analysis

Education

Degree in Business or Marketing

Job description

Requirements

Job Purpose

• To oversee Marketing for Affordable Home Projects (SEED), reporting directly to the General Manager (GM, Development Services).
• The role includes the overall planning and implementation of effective Development and Phase Marketing Plans and ensuring the timely execution of all New Launches as per Budget Plan, as well as clearing unsold stock.

Job Responsibilities

Branding

• Lead Brand Positioning of new SDP product.
• Prepare and collaborate with the central marketing team to craft communication and media plans to implement branding strategy.

Product

• Demonstrate success in positioning and launching differentiated products that meet and exceed business objectives.
• Develop marketing plans supporting products, including key activities and budgets, to retain existing customers and acquire new ones.
• Identify market trends and opportunities, review competitor activities, and monitor changes in consumer needs (Market Intelligence).

Pricing Strategy

• Develop and implement pricing strategies to enhance profitability.
• Formulate pricing strategies based on market intelligence.
• Collaborate with other teams to track cost movements.
• Analyze price change requests considering margin impact, potential volume, and competitor pricing.
• Assist in creating promotional campaigns.
• Track market trends and competitor prices.
• Set marketing objectives, strategies, and action plans to ensure product marketability and salability.
• Oversee product marketing launches, strategize market positioning and value propositions, and facilitate communication and sales.
• Manage end-to-end strategy, planning, and execution of all new product launches, ensuring success.
• Implement action plans to market and sell existing stock and completed projects.

Promotion

• Set overall sales strategy, ensure channel and launch readiness, and manage business planning.
• Translate strategy into tactics, programs, priorities, and timelines, ensuring alignment with strategic plans.
• Drive decisions for product lines to identify market opportunities and develop launch strategies.

Pre-Sales Planning

• Develop strategies to reach customers and generate sales leads.
• Provide financial analysis support for sales negotiations.
• Track sales objectives and promotion effectiveness.
• Create promotion analysis frameworks and analyze ROI on promotional investments.

Education & Professional Experience

• Degree in Business, Marketing, or relevant discipline.
• Minimum of 10 years of relevant experience, preferably with knowledge in property development, commercial and retail development, or real estate management.