Social Media Manager

Wunderman Thompson; Kuala Lumpur; Hybrid; MYR 80,000 - 100,000; Full time

Job summary

A leading digital marketing agency in Kuala Lumpur is seeking an experienced Social Manager to oversee key brands and lead strategies in campaign planning and social media management. The ideal candidate has over 5 years of experience, proficiency in social media channels, and fluent English. This role offers a hybrid work model, fostering creativity and collaboration among team members.

Qualifications

• At least 5 years of experience in leading social strategy and campaigns.
• Proficient in all mainstream social media channels.
• Fluent in English, both spoken and written.

Responsibilities

• Lead in content strategic planning across social platforms.
• Collaborate to create and deliver social media campaigns.
• Deep-dive into social media analytics for actionable insights.

Skills

Social media strategy

Content creation

Analytical skills

Client management

Job description

Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

Role Summary

The Social Manager will be responsible for a group of key brands for VMLY&R Malaysia, working with a team of managers and executives to lead strategy in campaign planning and always-on social media management.

Responsibilities

• Lead in content strategic planning across social platforms on a monthly basis to provide direction for several FMCG brands’ online presence.
• Collaborate with creative & account teams to create and deliver best-in-class social media and content-driven campaigns for our clients.
• Be a thinker and doer on social content-related work, including consumer conversations and interactions, ensuring content calendars are engaging, on-brand, and strategically aligned.
• Liaise & manage clients to get campaign and content approval, understanding their changing needs and adapting our social media approach accordingly.
• Work on monthly social reports to analyze post performance, providing insights to improve communication strategies and engagement.
• Deep-dive into social media analytics to understand content performance and offer actionable insights backed by social data.
• Stay updated on industry changes to ensure our clients remain ahead of digital and social trends.
• Spearhead social advertising and content promotion across platforms, optimizing for client objectives.
• Champion VMLY&R’s culture—honest, open, responsive, team-oriented.

Skills and Expertise

• At least 5 years’ experience in leading social strategy and campaigns.
• Proficient in all mainstream social media channels (Facebook, Twitter, Instagram, YouTube, Pinterest, etc.) and audience dynamics.
• Deep understanding of the evolving social media landscape and a desire to stay current on emerging platforms.
• Keen awareness of current events and trending topics, with the ability to incorporate trends into social media strategies quickly.
• Fluent in English, both spoken and written.
• Additional experience in account management is a plus.
• Creative flair and strong sense of what engages consumers in copy, design, and formats.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination. We are committed to fostering a culture of respect where everyone feels they belong and has equal opportunities for career progression.

VML is a WPP Agency. For more information, please visit our website, and follow VML on social channels via Instagram, LinkedIn, and X.

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