Manager - Social Media

Genting Malaysia; Kuala Lumpur; On-site; MYR 80,000 - 120,000; Full time

Job summary

A leading multinational conglomerate is seeking a Social Media Manager to enhance its brand presence. This role involves leading a team, shaping brand narratives, and executing strategic social media initiatives across various platforms. The ideal candidate should have extensive experience in both local and international markets and a passion for digital marketing. This position offers an opportunity for significant career growth in a dynamic environment.

Qualifications

• More than 6 years of experience in social media/digital marketing.
• At least 2 years in a managerial role.
• Proven expertise in local and international markets.

Responsibilities

• Define social media vision and roadmap.
• Lead social media initiatives and team.
• Build and execute content strategies across various platforms.

Skills

Social Media Strategy

Leadership

Analytics

Digital Storytelling

Education

Bachelor's degree in Marketing or Communications

Job description

Overview

Genting Malaysia is a leading multinational conglomerate that is principally involved in the leisure and hospitality business, covering theme parks, casinos, hotels, seaside resorts and entertainment venues in Malaysia, the UK, and the US. It is one of the largest listed companies in Malaysia. Genting Malaysia celebrates its 60 Years Diamond Jubilee in 2025, stamping its mark as a leading tourism and entertainment hub with award-winning properties and world-class attractions such as Genting SkyWorlds Theme Park, Skytropolis Indoor Theme Park, Crockfords, and more. It is a dynamic career with exciting growth opportunities.

Be part of an exciting history-in-the-making and help shape the future with us. This is a golden opportunity to establish a strong foundation for a great career within the company. Apply now!

About the Role

We are seeking a visionary Social Media Manager to spearhead Resorts World Genting’s social presence across local and international markets. This role demands a strategic leader who can balance creativity with analytics, manage a team with clear direction and coaching, and translate business objectives into innovative digital storytelling. As the social media lead, you will work closely with upper management to secure approvals, shape brand narratives, and drive forward new opportunities in partnerships, community building and social commerce.

Key Responsibilities

• Define and drive the overall social media vision and roadmap, ensuring alignment with RWG’s brand and business priorities.
• Act as the strategic lead for all social media initiatives, securing buy-in and approvals from senior leadership.
• Lead social media team with clear direction, structured coaching and professional development to build a high-performing unit.
• Foster collaboration with cross-functional teams and business units to ensure integration and impact.
• Lead the strategy and execution of content across Instagram, TikTok, Xiaohongshu (XHS) and emerging platforms.
• Oversee the content calendar to balance always-on storytelling, campaigns, livestreaming and reactive content.
• Build and lead social media IP campaigns and content that differentiate RWG from competitors.
• Champion new initiatives, partnerships and collaborations with platforms, agencies and creators to unlock new growth opportunities.
• Drive social commerce and livestreaming strategies, integrating entertainment with conversion to deliver measurable business results.
• Oversee social listening, crisis monitoring and real-time response strategies, protecting RWG’s brand reputation.
• Translate analytics and audience insights into strategic recommendations, reporting regularly to upper management.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field.
• More than 6 years of experience in social media/digital marketing, with at least 2 years in a managerial role.
• Proven expertise in both local (Malaysia) and international markets.
• Multi-lingual preferred.
• A forward-thinking leader who is passionate, detail-oriented and disciplined, with the ability to motivate teams and deliver measurable results.
• Proven ability to build strategies and campaigns that deliver measurable business ROI.

Job Segment: Communications, Marketing Communications, PR, Marketing Manager, Social Media, Marketing