Marketing Manager (Malaysia)

InsiderSecurity; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

A leading company in cybersecurity is seeking a dynamic Marketing Manager to lead strategic marketing efforts. The role involves comprehensive marketing planning, overseeing digital initiatives, and collaborating with various teams to drive brand growth and customer engagement. Candidates should have significant experience and a strong focus on performance and creativity within the tech sector.

Benefits

Competitive salary package

Annual flexi benefits

Reimbursement for health screening expenses

18 days of annual leave, with increments based on years of service

Qualifications

• Outstanding proficiency in English.
• 8+ years in marketing, 2+ years in a managerial role.
• Experience in B2B SaaS preferred.

Responsibilities

• Develop and execute marketing campaigns aligned with business objectives.
• Oversee digital marketing initiatives including SEO/SEM.
• Manage the company’s website and track ROI of marketing activities.

Skills

Digital marketing

Campaign management

Brand development

Analytical skills

Excellent communication

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Tools

Google Analytics

HubSpot

Job description

Overview

We are seeking a dynamic and results-driven Marketing Manager to lead our marketing efforts and drive brand growth, customer acquisition, and revenue. The ideal candidate will be skilled in developing and executing marketing strategies across digital, content, events, and communications, with a strong focus on performance, creativity, and collaboration.

Responsibilities

• Develop and execute comprehensive marketing plans and campaigns aligned with business objectives
• Oversee digital marketing initiatives including SEO/SEM, email marketing, paid ads, and social media
• Drive brand awareness, lead generation, and customer engagement through content and storytelling
• Manage the company’s website, ensuring content is up-to-date and optimized for user experience and SEO
• Plan and manage marketing budgets and track ROI of marketing activities
• Conduct market research to identify trends, competitor positioning, and customer insights
• Collaborate with sales, product, and customer success teams to support go-to-market strategies
• Coordinate and manage marketing vendors and agency partners
• Monitor and report on marketing performance using key metrics and analytics tools
• Organize and participate in industry events, trade shows, and webinars

Must Have

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• Outstanding proficiency in the English language
• 8+ years of experience in marketing, with at least 2 years in a managerial role
• Proven track record in digital marketing, campaign management, and brand development
• Strong analytical skills and experience using tools like Google Analytics, HubSpot, or similar
• Familiar with marketing automation platforms and CRM tools
• Excellent written and verbal communication skills
• Ability to think strategically while executing tactically
• Experience in B2B SaaS is a plus
• International marketing experience, especially in ASEAN, is highly desirable.

Preferred

• Creative thinker with a hands-on attitude
• Strong project management skills
• Adaptable and results-oriented
• Team player who can thrive in a fast-paced environment

Benefits

• Engage in impactful work aimed at addressing significant cybersecurity challenges.
• Chalk up valuable experience and insights within the cybersecurity industry.
• Receive a competitive salary package.
• Annual flexi benefits and reimbursement for health screening expenses.
• Enjoy 18 days of annual leave, with increments based on years of service.
• Our office is near Bangsar South, next to LRT.