Marketing Manager (Hotel Indigo Kuala Lumpur On The Park)

InterContinental Hotels Group; Kuala Lumpur; On-site; MYR 85,000 - 120,000; Full time

Job summary

A leading hospitality company in Kuala Lumpur is seeking a Marketing Manager to develop and oversee marketing strategies for the Hotel Indigo. Responsibilities include campaign management, market research, and collaboration with internal teams. The ideal candidate has a Bachelor's degree in Marketing or related field, along with proven experience in the hospitality industry. This role calls for excellent communication skills and ability to handle multiple projects.

Qualifications

• Proven experience in marketing, preferably in the hospitality industry.
• Strong understanding of digital marketing and campaign management.
• Ability to manage multiple projects and meet deadlines.

Responsibilities

• Develop and oversee the implementation of the hotel’s marketing strategies.
• Conduct market research to identify trends and opportunities.
• Plan and execute marketing campaigns across various channels.

Skills

Digital marketing

Communication skills

Creative thinking

Project management

Education

Bachelor’s degree in Marketing or Business Administration

Tools

Analytics tools

CRM systems

Job description

Marketing Manager (Hotel Indigo Kuala Lumpur On The Park)

Hotel: Kuala Lumpur on the Park (KULPK), No. 5, Jalan Puncak, Lorong P. Ramlee Banda, 50250

• Develop and oversee the implementation of the hotel’s marketing strategies.
• Conduct market research to identify trends and opportunities.
• Collaborate with internal teams to ensure cohesive messaging and brand alignment.
• Campaign Management:
  • Plan and execute marketing campaigns across digital, social media, print, and other relevant channels.
  • Monitor and analyse the performance of campaigns and provide actionable insights for improvement.
• Content Creation and Branding:
  • Oversee the creation of compelling content for various platforms, including websites, social media, and advertising materials.
  • Ensure all marketing materials are consistent with the Hotel Indigo brand identity.
• Stakeholder Collaboration:
  • Work closely with the Director of Marketing, sales team, and other departments to ensure marketing initiatives support broader business objectives.
  • Coordinate with external vendors, agencies, and partners as necessary.
• Budget Management:
  • Manage the marketing budget, ensuring efficient allocation of resources.
  • Track expenditures and report on ROI for marketing activities.
• Performance Reporting:
  • Prepare and present marketing plans, performance reports, and recommendations to the Director of Marketing.
  • Use analytics tools to measure success and identify areas for growth.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Proven experience in marketing, preferably in the hospitality industry.
• Strong understanding of digital marketing, social media platforms, and campaign management.
• Excellent communication and presentation skills.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Core Competencies:

• Creative thinking and problem-solving skills.
• Strong attention to detail and organizational skills.
• Proficiency in marketing tools, analytics, and CRM systems.
• Passion for hospitality and an understanding of the Hotel Indigo brand ethos.

This position reports directly to the Director of Marketing.

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