Jobs in Mexicali, Mexico

Join Our Team as a Marketing Specialist at Equivity!

We're seeking apassionate and creative Marketing Specialistwith a strong background inlead generation, design, and content creationto bring their unique talents to our collaborative and supportive environment.

Your Impact

As aMarketing Specialistat Equivity, you’ll play a pivotal role in shaping and executingstrategic, visually compelling, and high-converting marketing campaigns. This role is ideal for a proactive and analytical marketer whoexcels in content creation, digital design, and data-driven strategiesthat generate high-quality leads and drive measurable business growth.

What You’ll Do

• Develop and managelead generation campaignsacrosssocial media, email, SEO, paid ads, and content marketing.
• Design and create visually engaging contentfor marketing campaigns, including graphics, landing pages, social media posts, and email templates.
• Implement strategies todrive traffic, capture leads, and optimize conversion rates.
• Optimizelanding pages, CTAs, and marketing funnelsto enhance lead quality and increase conversion rates.
• Analyze key performance metrics (CPL, lead quality, conversion rates, ROI) and adjust strategies accordingly.
• ManageCRM and marketing automation tools(HubSpot, Marketo, Salesforce, etc.) to effectively track, segment, and nurture leads.
• Conductmarket and competitor researchto identify new growth opportunities.
• Supportretargeting, upselling, and nurturing effortsto maximize sales potential.
• Write and edit compelling, high-quality contentfor various platforms, ensuring consistency in brand voice and messaging.
• Report onlead generation and campaign performance, providing insights and recommendations for improvement.

What We’re Looking For:

• Bachelor's degree inMarketing, Business, Design, Communications, or a related field(Google Analytics/Ads certifications are a plus).
• 2+ years of experience as a Marketing Specialist or a similar role.
• Proven experience inlead generation, content marketing, and digital design.
• Strong content creation skills– ability to craft engaging copy and visual assets for digital marketing campaigns.
• Proficiency indesign toolssuch asCanva, Adobe Photoshop, Illustrator, or similar.
• Knowledge ofGoogle Ads, Facebook Ads, LinkedIn Ads, SEO, and email marketing strategies.
• Experience withCRM and marketing automation tools(HubSpot, Marketo, Salesforce, etc.).
• Excellent English skills (both written and spoken, near-native proficiency).
• Stronganalytical and problem-solving skillsto evaluate lead sources and optimize performance.
• Excellent communication, collaboration, and project management abilities.

• Work Schedule: Monday-Friday (7:30 am – 4:30 pm)

AtEquivity, we value creativity, strategic thinking, and teamwork. Join us and be part of a company thatencourages both individual and collective success!

Let’s achieve great things together!