Sr. Manager, IT Marketing Applications Lead

Scorpion Therapeutics; San Francisco Caballúa; Híbrido; MXN 1,564,000 - 2,261,000; Jornada completa

Descripción de la vacante

A leading biotech firm seeks a Sr. Manager, IT Marketing Applications Lead to define and execute technology strategies for digital marketing initiatives. You'll manage marketing technology roadmaps, oversee vendor relations, and enhance analytics capabilities to support product launches. Ideal candidates will have 7+ years in digital technology within the pharmaceutical sector, a Bachelor's degree, and expertise in tools like Marketo and Salesforce. Join a mission-driven team focused on delivering impactful medicines to patients.

Formación

• 7+ years of IT or digital technology experience in biotech or pharmaceutical industry.
• Strong expertise in marketing technology and analytics.
• Familiarity with healthcare marketing compliance standards.

Responsabilidades

• Develop and manage the marketing technology roadmap.
• Oversee vendor relationships and ensure platform reliability.
• Deliver reporting and insights for marketing KPIs.
• Drive continuous improvement in digital marketing technologies.

Conocimientos

Marketing technology ecosystem expertise

Analytics and integration tools proficiency

Project management

Collaborative spirit

Educación

Bachelor's degree in information systems, Computer Science, or Marketing Analytics

Herramientas

Adobe Marketo

Salesforce Marketing Cloud

Veeva CRM

Power BI

Tableau

Snowflake

Google Analytics

Descripción del empleo

Role Summary

The Sr. Manager, IT Marketing Applications Lead defines and executes the technology and data strategy enabling BridgeBio’s digital marketing and commercial launch programs across multiple therapeutic areas. This role partners with Marketing, Commercial Operations, and IT to integrate and optimize digital platforms that power analytics, automation, and omnichannel engagement. The ideal candidate combines technical fluency with a marketing mindset, driving connected, insight-driven campaigns that improve engagement, efficiency, and ROI. This hybrid role is based in San Francisco.

Responsibilities

• Develop and manage the marketing technology roadmap to enable digital engagement, analytics, and commercial launch readiness across BridgeBio’s portfolio
• Serve as the IT lead for marketing enablement, aligning tools and data integration across systems such as Adobe Marketo, Salesforce Marketing Cloud, Veeva CRM, and Veeva PromoMats
• Manage vendor relationships and oversee implementation, release schedules, and system lifecycle activities to ensure platform reliability, compliance, and alignment with BridgeBio IT standards
• Partner with Marketing Analytics and other teams across Commercial and IT to integrate campaign data into the Commercial Data Warehouse and visualization tools (e.g., Power BI, Tableau)
• Deliver reporting and insights for marketing KPIs across paid, owned, and earned channels to improve decision-making and performance tracking
• Lead IT readiness and validation for marketing systems supporting new product launches, ensuring seamless integration with CRM and MDM environments
• Drive continuous improvement and innovation in digital marketing technologies, applying AI-enabled insights and automation to enhance targeting, personalization, and marketing analytics capabilities

Qualifications

• Bachelor's degree in information systems, Computer Science, or Marketing Analytics required
• 7+ years of IT or digital technology experience supporting Marketing, Commercial, or Digital Operations in the biotech or pharmaceutical industry
• Strong expertise in marketing technology ecosystems including Marketo, Salesforce Marketing Cloud, Veeva CRM, PromoMats, and Hosting/CMS systems such as WPEngine and Sanity.io
• Skilled in analytics and integration tools such as Power BI, Snowflake, and Google Analytics, with understanding of SEO/SEM tagging, campaign attribution, and data governance
• Familiarity with healthcare marketing compliance standards, including HIPAA, GDPR, and CAN-SPAM
• Proven ability to manage vendors, coordinate complex projects, and align IT capabilities with business goals
• Collaborative and detail-oriented, committed to continuous learning and partnership to advance BridgeBio’s mission of delivering meaningful medicines to patients