Sr. Director, Marketing

Bmg Rights Management (Us) Llc; Xico; Presencial; MXN 400,000 - 600,000; Jornada completa

Descripción de la vacante

A notable music rights management company in Mexico seeks a Senior Director of Marketing to create and lead brand strategies for artists. The role involves designing comprehensive marketing plans, overseeing staff, and collaborating across departments. Candidates should have expertise in global marketing strategies and substantial experience in the music industry, particularly in Latin and international markets. This position offers a chance to influence the careers of diverse artists in the streaming age.

Formación

• Expertise in global marketing strategies, digital marketing tools and social media platforms.
• Vast experience in the music industry, including Latin and international marketing.

Responsabilidades

• Create and drive brand strategy for each artist on the roster.
• Design short and long-term marketing plans for artists.
• Direct and oversee day-to-day functions of marketing support staff.

Conocimientos

Global marketing strategies

Digital marketing tools

Social media platforms

Marketing team leadership

Descripción del empleo

#WEAREBMG

A New Music Company for Mexico

BMG is opening a new Latin America hub in Mexico and we're looking to build our team.

As the first new international music company of the streaming age, we do things a little differently - putting the interests of artists and songwriters at the heart of all we do.

Representing the work of music legends including Tina Turner, Mick Jagger and Keith Richards, Mötley Crüe, Roger Waters, Bryan Adams and Carlos Santana as well as DJ Khaled, Juice WRLD and thousands of others, we aim to offer the most modern, efficient, fair and transparent service to artists and songwriters.

We are seeking :

• Senior Director, Marketing

What You'll Be Doing.

• Create and drive brand strategy for each artist on the roster
• Design short and long‑term marketing plans for artists in terms of overall brand awareness, releases, touring, merchandising and brand partnerships, etc.
• Co‑Lead marketing team alongside VP Repertoire & Marketing in strategy development, planning meetings and consumer acquisition
• Direct and oversee day‑to‑day functions of marketing support staff while providing leadership and guidance to increase productivity
• Direct the strategic and cost‑efficient use of marketing budgets with strong ROI
• Lead creative process and marketing opportunities to help support each artist's individual brand
• Steer brainstorming, strategic, and tactical planning meetings to provide cross‑functional synergy
• Analyze market conditions and marketing plan effectiveness on an ongoing basis, adjusting in real time as necessary
• Develop strong professional working relationships across A&R, operations, finance, senior management, artists, artist managers and touring booking agents
• Effectively manage all third‑party partners including marketing consultants, PR consultants, video production companies, photographers, etc.
• Coordinate appearances and live performances for artists

Must‑Haves.

• Expertise in global marketing strategies, digital marketing tools and social media platforms.
• Vast experience in the music industry, including Latin and international Marketing.