Sr Associate Brand Manager

The Hershey Company; Región Ciénega; Presencial; MXN 400,000 - 600,000; Jornada completa

Descripción de la vacante

A leading confectionery company seeks a Sr Associate Brand Manager in Guadalajara to drive marketing strategies and manage brand performance. The ideal candidate will have extensive experience in brand management, strong analytical skills, and proficiency in project management. This role involves considerable analysis, leading communication efforts, and collaborating across teams to achieve business goals. Travel may be required.

Formación

• 4+ years marketing experience with brand management as Associate Brand Manager for 2+ years.
• Experience with product development and successful launches.
• Strong experience with syndicated data (e.g., Nielsen).

Responsabilidades

• Develop and implement marketing strategies to achieve brand objectives.
• Conduct analysis to uncover insights for brand positioning.
• Lead execution and monitoring of communication campaigns.

Conocimientos

Project management

Analytical skills

Problem Solving

Communication and Collaboration

Proactivity and Creativity

Educación

Bachelor’s Degree in Marketing/Management

Herramientas

MS Office

Descripción del empleo

Overview

Position Title: Sr Associate Brand Manager
Location: Guadalajara, Jalisco (Providencia Office)
Advanced English

The Sr. ABM will develop and implement comprehensive marketing strategies to achieve brand and business objectives.

The Sr. Associate Brand Manager is responsible to:

• Collaborate in AOP (annual brand plan) planning, alignment and KPI’s setting
• Conduct brand performance + market trends + consumer-research analysis to uncover insights for brand positioning development, guide innovation, PPA (price and promo architecture), Commercial plans and relevant Comms
• Lead coordination, execution, optimizing and monitoring of Comms campaigns, portfolio optimization, product development, financial performance, Price/promo strategies, Inno launches.
• Foster collaboration and drive cross-functional projects to achieve brand and business objectives.
• Develop Brand coordinators and trainees reporting to him/her.

The Sr. ABM must have a keen view/knowledge of marketing and the environment including a) general external and internal trends impacting the business; b) competitive assessment; c) marketing mix management; d) Financial KPI’s (P&L); d) Comms and Media management. And requires solid analytical skills to sort through data to make well-reasoned conclusions and translate the learnings into business plans/actions on Mkt mix.

To effectively perform his or her duties, Sr. ABM must be proficient in all of the following key qualities as defined by the Hershey Company:

• Project management
• Analytical skills
• Problem Solving
• Communication and Collaboration
• Proactivity and Creativity.

Major Duties/Responsibilities:

• 10% - Understand the target audience, identify trends, and conduct qualitative and quantitative analyses to support strategic development.
• 40% - Manage the brand portfolio, including product improvements, launches, and rationalization. Oversee and follow up on the brand communication plan, including media and point-of-sale (POS) strategies. Lead cross-functional efforts to address plan deviations and meet brand/business goals.
• 30% - Monitor brand performance across channels to identify growth opportunities. Analyze competitor performance using insights gathered from consumer research.
• 20% - Guide and develop talent: Brand Coordinators and trainees. Personal Capability Development. Be responsible and committed for self-training and development plan. Be the ‘owner’ of self-continuous growth under the supervision of the Sr/Brand Mngr.

Minimum knowledge, skills and abilities required to successfully perform major duties/responsiblities:

• Ability to apply comprehensive research/analytical skills and strategic thinking
• Marketing knowledge and principles
• Financial and P&L knowledge & management
• Comms development and media planning and management
• Ability to learn and apply new skills quickly
• Ability to develop pattern recognition and information synthesis skill set
• Must be able to learn to utilize (or when necessary, create) innovative analytical approaches to address business questions and situations
• Must be able to effectively work in conditions which include multiple and sometimes conflicting or ambiguous priorities, extended work schedules, and short time constraints
• Must be able to satisfactorily meet deadlines
• Must demonstrate an intellectual curiosity indicative of the ability to learn to ask thought-provoking questions
• Can effectively interact with cross-functional teams
• Must have excellent communication skills
• Travel is a requirement of this position (10-20%). Potential international travel.
• Modern business computer skills absolutely required (to include strong working knowledge of all MS Office products)

Education:

Bachelor’s Degree required (Marketing/Management, high achievement and quantitative ability primary considerations).

Experience:

Marketing Experience: 4+ years. Brand management experience (as ABM) +2Y. Working knowledge of syndicated data (e.g., Nielsen). Product Development experience and successful launches. Project management experience with stage gate process

Business Experience: 3+ years. Background in consumer-packaged goods. Experience in cross-functional disciplines a significant plus (e.g. finance, category management, media, mkt research, etc.)
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