Senior Professional, Data Strategy and Analytics

UNAVAILABLE; Ciudad de México; Híbrido; MXN 1,121,000 - 1,496,000; Jornada completa

Descripción de la vacante

A global data and technology company in Mexico is seeking a Senior Professional for Data Strategy and Analytics. This role includes managing digital media planning and audience strategies, ensuring execution of effective digital strategies, and contributing to the overall communications planning in Latin America. Candidates should have at least 5 years of experience in online media planning and a Bachelor's degree in a related field. The company offers a hybrid work scheme, medical insurance, and various other employee benefits.

Servicios

15 days of holidays

Hybrid work scheme

Medical insurance

Language training

Professional development

Formación

• Minimum of 5 years of experience in online media planning and negotiation at an interactive agency.
• Proficient in English for business discussions and correspondence at an intermediate level.
• Order and discipline in processes and information.

Responsabilidades

• Contribute to Communications Planning in Latin America for specific brands.
• Manage digital and 360 strategies aligned with media strategy for brand campaigns.
• Develop internal processes to improve results and service efficiencies.

Conocimientos

Online media planning

Strategic thinking in digital marketing

Client communication skills

Knowledge of Media Buying Ecosystem

Educación

Bachelor's degree in Advertising, Marketing, or related program

Descripción del empleo

Job Description

How You’ll Make an Impact

We are looking for a Senior Professional, Data Strategy and Analytics to join our sales team in Mexico. This role involves translating marketing and media objectives into concrete action steps to develop media plans across various projects. The Senior Professional, Data Strategy and Analytics acts as the main point of contact for digital media planning and audience strategies.

What You’ll Achieve

• Contribute to Communications Planning in Latin America for specific brands. Manage daily work assigned as part of the LATAM Communications Planning team, including supervision.
• Manage digital and 360 strategies that are aligned with the overall media strategy for brand campaigns, based on learnings from previous campaigns, KPIs, and macro-audiences.
• Responsible for the proper execution of digital strategies covering the 360 process from planning, implementation, monitoring, and reporting.
• Coordinate digital campaign planning and performance teams to ensure the delivery of quality customer service.
• Serve as the main point of guidance for digital planning and performance teams to ensure that objectives are met and identify opportunities for improvement in campaign management.
• Develop and manage internal processes to improve results, deliverables, and service efficiencies.
• Lead the development of weekly and final reports that meet client needs, with support in presentations to the Media and Marketing teams.
• Manage internal team sessions with key suppliers (Meta, Google, TikTok) to keep knowledge up to date and identify opportunities.
• Train team members to increase their capabilities and collaborate in achieving their goals and professional growth.
• Digital point of contact for strategy development, ensuring technical consulting and innovation.
• Manage the mix of digital channels and the digital tactical plan based on macro-audiences and a single stage of the funnel.
• Prioritize platforms, formats, and budget in accordance with the digital strategy.
• Updates to digital plans. Adjust flow, verify budget balances, recalculate objectives, and resubmit implementations.
• Action plans for continuous improvement and budget control.
• Monitor KPIs by funnel stage to meet the client\'s business needs.

Who You Are

• What you’ll bring with you:
  • Minimum of 5 years of experience in online media planning and negotiation at an interactive agency.
  • Bachelor\'s degree in Advertising, Marketing, or related program.
  • Strategic thinking in digital marketing in general, with a focus on media and technologies.
  • Proficient in English for business discussions and correspondence at an intermediate level.
  • Basic knowledge of communication and marketing.
  • Order and discipline in processes and information.
  • Centralization of information between Client, Creative Agency, and Operations.
  • Ability to deal with clients, good writing and communication skills.
  • Knowledge of the Media Buying Ecosystem.
• Why you might stand out from other talent:
  • Preferably 2 in Ad-Tech/Martech and/or Programmatic sales

Click here to view how Epsilon transforms marketing with 1 View, 1 Vision, 1 Voice.

Additional Information

When You Join Us, We\'ll Create Something EPIC Together Epsilon is a global data, technology and services company that powers the marketing and advertising ecosystem. For decades, we\’ve provided marketers from the world’s leading brands the data, technology and services they need to engage consumers with 1 View, 1 Vision and 1 Voice. 1 View of their universe of potential buyers. 1 Vision for engaging each individual. And 1 Voice to harmonize engagement across paid, owned and earned channels.

Epsilon\’s comprehensive portfolio of capabilities across our suite of digital media, messaging and loyalty solutions bridge the divide between marketing and advertising technology. We process 400+ billion consumer actions each day using advanced AI and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Epsilon is a global company with more than 9,000 employees around the world.

Epsilon has a core set of 5 values that define our culture and guide us to create value for our clients, our people and consumers. We are seeking candidates that align with our company values, demonstrate them and make them meaningful in their day-to-day work:

• Act with integrity. We are transparent and have the courage to do the right thing.
• Work together to win together. We believe collaboration is the catalyst that unlocks our full potential.
• Innovate with purpose. We shape the market with big ideas that drive big outcomes.
• Respect all voices. We embrace differences and foster a culture of connection and belonging.
• Empower with accountability. We trust each other to own and deliver on common goals.

Because You Matter

As an Epsilon employee, you deserve perks and benefits that put you, your family and your finances first. Our benefits encompass a wide range of offerings, including but not limited to the following:

• Time to Recharge: 15 days of holidays, LATAM rest week at the end of the year, flex-Fridays (working until noon every other week)
• Family Well-Being: Parental/new child benefits
• Extra Perks: Hybrid work scheme, medical insurance, language training (English and/or Portuguese), professional development, employee recognition, health awareness benefits, home internet fee.