Senior Marketing Manager

Utility Profit + Sunroom; A distancia; MXN 717,000 - 1,255,000; Jornada completa

Descripción de la vacante

A fast-growing proptech startup is seeking a B2B demand generation leader to drive marketing strategy and optimize campaigns. This remote position is ideal for someone with over 5 years of experience in B2B marketing, particularly in SaaS for SMBs. You will work closely with sales to ensure alignment on MQLs and lead scoring while experimenting with new channels. The role offers significant autonomy and an opportunity to shape the marketing direction of a rapidly scaling company in Mexico.

Formación

• 5+ years in B2B marketing, preferably in a SaaS environment targeting SMBs.
• Technical proficiency with CRMs and marketing tools.
• Strong analytical skills regarding CAC and LTV.

Responsabilidades

• Lead demand generation efforts through campaigns.
• Track and optimize conversion metrics.
• Collaborate with sales to refine MQL criteria.

Conocimientos

B2B marketing

Collaboration

Funnel optimization

Herramientas

Hubspot

Customer.io

Webflow

Descripción del empleo

About This Role

You’ll own B2B demand generation at a fast‑growing proptech startup.

Drive MQLs, optimize funnels, and shape marketing strategy alongside founders and sales.

This is a remote position for someone, ideally in Mexico.

Written and verbal English is a must for this position.

About Utility Profit

Utility Profit is reimagining the moving experience for renters and property managers.

Our platform is the first‑ever national database of utilities and telecom services, making it effortless for renters to discover service options specific to their home—and enabling property managers to unlock new revenue streams and reduce operational headaches.

With 300,000+ homes already live, we’re scaling fast and making serious waves in the real estate tech space.

Founded by the team behind Favor (acquired by H‑E‑B), we’ve raised $15M+ from world‑class investors (yes, the same ones behind SpaceX and PayPal).

Why This Role Is Different

We’re at a pivotal moment: Product‑market fit is locked in.

Demand is real.

Channels are warming up.

Now, we’re looking for a growth‑minded marketer to take the reins and scale what’s working—while also testing what’s next.

You’ll be the quarterback of our B2B demand generation efforts, working directly with the founding team and sales org to drive high‑quality marketing‑qualified leads (MQLs).

Expect autonomy, impact, and room to build.

This isn’t a “manage the agency” role.

It’s a roll‑up‑your‑sleeves, write‑the‑copy, run‑the‑campaign, build‑the‑funnel kind of job.

What You’ll Do : Responsibilities and day‑to‑day

• Lead Demand Gen : Build, launch, and optimize paid, organic, and event‑driven campaigns to fuel the sales pipeline with high‑quality MQLs.
• Own the Funnel : Track and optimize conversion rates from click to close.

You’ll know your CAC from your LTV and tweak accordingly.

• Be Sales’ Best Friend : Work hand‑in‑hand with the sales team to align on MQL criteria, lead scoring, and follow‑up tactics.
• Drive Events : Plan and attend industry events like NARPM, helping generate visibility and pipeline.
• Experiment Boldly : Test new channels and formats.
• Scale what works.
• Cut what doesn’t.

Qualifications

• Have 5+ years in B2B marketing, ideally at a SaaS company targeting SMBs.
• You’re technical.
• Ideally, you’ve used CRMs like Hubspot, communication tools like Customer.io, website tools like Webflow.
• Love owning pipeline and can confidently talk CAC, LTV, and funnel math.
• Are a doer, not just a strategist.
• Enjoy collaborating across teams—especially sales, product, and leadership.
• Thrive in a fast‑moving environment with lots of autonomy.
• Open to some travel for conferences.