Senior Marketing Manager

Nda; Xico; Presencial; MXN 1,163,000 - 1,522,000; Jornada completa

Descripción de la vacante

An international product IT company is seeking a Regional Marketing Manager in Veracruz, Mexico. The role involves developing marketing strategies, planning promotions, and analyzing marketing effectiveness. Candidates should have at least 5 years of experience in digital consumer marketing at a global company and be fluent in Spanish and English. Familiarity with the iGaming sector is a plus. This position offers a unique opportunity to grow within a dynamic and innovative environment.

Formación

• At least 5 years of experience in digital consumer marketing in a global company.
• Proven track record managing multiple marketing projects in a fast-paced environment.
• Experience with IT products.

Responsabilidades

• Develop marketing strategies for the entire region.
• Plan and execute new promotions and product launches.
• Analyze effectiveness of marketing channels and campaigns.

Conocimientos

Digital consumer marketing

Project management

Bilingual (Spanish and English)

Market insight development

Descripción del empleo

Regional Marketing Manager

We are an international product IT company that has been dynamically growing in the iGaming market for over 7 years.

As part of our continuous growth strategy, we seek a Regional Marketing Manager to join our team.

If you're passionate about overseeing marketing activities within a specific, understanding of the local market dynamics and knowing consumer behaviour, we want to hear from you!

Your responsibilities :

• Developing marketing strategies for the entire region and individual countries.
• Planning and executing new promotions and product launches.
• Achieving company goals and regional KPIs.
• Managing the Customer Journey Map (CJM).
• Analysing the effectiveness of marketing channels and campaigns.
• Conducting market and audience research.
• Collaborate with various departments to enhance existing processes and develop new ones.

We're eager to be in touch if you have

• At least 5 years of experience with digital consumer marketing experience in a global company.
• Proven track record of successfully managing multiple marketing projects in a fast-paced environment.
• Experience with IT products.
• Ability to develop market insights, formulate marketing strategies, and assess campaign effectiveness.
• Knowledge of Spanish and English (C1-C2).

Familiarity with iGaming or the Betting & Gambling sphere is a plus.