Senior Marketing Analyst

Informa Markets; Xico; Presencial; MXN 400,000 - 600,000; Jornada completa

Descripción de la vacante

Una empresa de eventos B2B busca un Analista de Marketing Senior en México para liderar la visión de marketing de sus marcas. Este rol implica la ejecución de planes de marketing, desarrollo de audiencia y gestión de la marca a través de estrategias multicanal. Se requiere una licenciatura en marketing y 2+ años de experiencia. Es esencial tener habilidades interpersonales y capacidad para trabajar de manera efectiva con equipos múltiples. Se ofrece la oportunidad de trabajar en un entorno dinámico e internacional.

Formación

• Mínimo 2 años de experiencia en marketing.
• Capacidad para trabajar con múltiples equipos y recibir dirección de distintos individuos.
• Experiencia en planificación y entrega de campañas de automatización de marketing.

Responsabilidades

• Ejecutar planes y acciones de marketing para visitantes, expositores y comunidades digitales.
• Desarrollar audiencia asegurando declaraciones de valor y personas de clientes claras.
• Gestionar la marca; desarrollar y distribuir estándares de marca.

Conocimientos

Autodidacta

Habilidades interpersonales

Gestión de marketing digital

Gestión de redes sociales

Comunicación verbal y escrita en inglés y español

Educación

Licenciatura en marketing, comunicación, o campo relacionado

Herramientas

Eloqua

Marketo

Salesforce Marketing Cloud

Microsoft PowerPoint

Microsoft Word

Microsoft Excel

Microsoft Outlook

Descripción del empleo

Descripción de la empresa

Informa Markets Division is the world's #2 exhibitions organizer focused on transaction-oriented exhibitions and trade shows, which connects buyers and sellers and supports the flow of business and trade in over a dozen specialist markets to help businesses meet, discover products, trade, and grow through major exhibitions, virtual events, digital marketplaces and specialist content and data services.

Informa has a portfolio of over 450 international B2B exhibitions, serving several core verticals, including Pharma, Finance, Health & Nutrition, Environmental Science, Artificial Intelligence and many more

Descripción del empleo

We are looking for a Senior Marketing Analyst in charge of marketing vision for our event brands in Mexico with international partners.

Through data-driven planning, accountability of the projects, effective communication, and market-leading, multi-channel campaign tactics.

The Senior Marketing Analyst will rally all internal and external resources to achieve audience targets.

Responsabilidades

• Responsible for executing marketing plans and actions for our visitors, exhibitors and digital communities
• Audience development: ensure clear value statements and customer personas are established and manifest in our customers' digital journeys and campaign touch points
• Branding: own event look, feel, voice; develop and distribute brand standards, oversee for consistency across all channels
• Data & Analytics: oversight of all data capture and management-related activities and technologies for the brand including registration, data enrichment, post-event, and in-cycle standard and ad hoc analytics
• Partner Marketing: partner with Show Managers to optimize association and media relationships for audience acquisition and engagement opportunities.

Requisitos

• Bachelor's degree (or equivalent) in marketing, communication, or related field.
• 2+ years of marketing experience.
• Self-motivated with strong interpersonal skills.
• Ability to work with multiple teams and take direction from multiple individuals and outside partners.
• Experience managing the following channels:
  • Digital: web sites, mobile apps, SEM / SEO, IP targeting, etc.
  • Social media: paid and organic content, editorial calendar management.
• Marketing automation campaign planning and delivery, including software such as Eloqua, Marketo or ExactTarget / Salesforce Marketing Cloud.
• Strong verbal and written communication skills in both English and Spanish.
• Working with PowerPoint, Word, Excel, Outlook.
• Desired experience in B2B events industries.

Información adicional