Remote Mexico Marketing Leader — Brand & Growth

The Wendy'S Company; A distancia; MXN 600,000 - 800,000; Jornada completa

Descripción de la vacante

A leading fast-food chain is seeking a Head of Marketing for Mexico to drive innovative marketing strategies and manage a substantial advertising budget. Ideal candidates will hold a Bachelor's degree and an MBA, with at least 5 years of experience in brand marketing strategy. Proficiency in English and Spanish is essential. This role is primarily remote but may require occasional travel to various locations, including the restaurant support center. Strong leadership and problem-solving skills are required.

Formación

• 5 years' experience in brand marketing strategy and media.
• Experience in multi-market international role.
• Knowledge of the competitive environment and economic landscape.

Responsabilidades

• Develop initiatives to increase sales and profitability.
• Manage full-service advertising agency and budget.
• Cultivate business relationships with local Franchisees.

Conocimientos

Brand marketing strategy

Media innovation protocols

Financial acumen

Bilingual (English & Spanish)

Leadership

Problem solving

Educación

Bachelor's degree

MBA

Descripción del empleo

A leading fast-food chain is seeking a Head of Marketing for Mexico to drive innovative marketing strategies and manage a substantial advertising budget. Ideal candidates will hold a Bachelor's degree and an MBA, with at least 5 years of experience in brand marketing strategy. Proficiency in English and Spanish is essential. This role is primarily remote but may require occasional travel to various locations, including the restaurant support center. Strong leadership and problem-solving skills are required.