Programmatic Specialist

Warner Bros. Discovery; Ciudad de México; Presencial; MXN 733,000 - 1,100,000; Jornada completa

Descripción de la vacante

A leading media and entertainment company based in Mexico City seeks an experienced professional to lead programmatic strategy for HBO Max. The ideal candidate will have over 2 years of experience in a similar role, strong analytical skills, and a proven track record of optimizing campaigns for growth. This role involves leading planning, managing media-buying operations, and driving effective communication of strategies and results.

Formación

• 2+ years’ experience in a similar role focused on programmatic channels.
• Deep understanding of digital marketing and campaign optimization.
• Experience with Direct Response campaigns and metrics.

Responsabilidades

• Drive strategy and performance of programmatic activities.
• Lead planning and media-buying operations.
• Communicate performance and identify growth opportunities.

Conocimientos

Experience in programmatic landscape

Strong analytical skills

Project management

Effective communication

Descripción del empleo

Position Summary

This role will focus on driving business goals for Warner Bros. Discovery’s Global Streaming Services, HBO Max. A successful candidate has experience working across various DSPs and will lead the implementation and development of the Programmatic channel, maximizing customer growth at cost-effective levels.

Responsibilities

• Own the strategy and performance of programmatic activity with full operational responsibility
• Lead Programmatic planning and media-buying across all territories, ensuring both functions are optimized to achieve high levels of growth with an ROI-focus
• Keep abreast of market trends and developments
• Work closely with the planning teams to recommend effective growth strategies and budget
• Maintain and develop strong professional relationships internally (cross departments) and externally (media vendors).
• Lead Programmatic innovation within the team and the effective use of relevant tools, identifying new BETAs and data sources to drive our Programmatic offering forward
• Clearly communicate performance and uncover growth levers
• Effectively document our strategies and approach to drive common understanding and efficiency

Qualifications

• 2+ years’ experience with a track record of delivering success in a similar role
• Deep understanding of programmatic landscape, with experience planning and buying self-serve programmatic through at least one platform
• Proven experience with Direct Response campaigns with experience with attribution, conversion tracking, and optimizing towards strict KPI goals.
• Highly numerate, logical thinker, comfortable using excel to both run campaign analysis and provide recommendations, with experience using analytics to drive decision-making
• Demonstrable experience driving growth through testing and analytics
• Strong appreciation of the marketing funnel, and the relationship with specific tactics with clear POVs on tracking, attribution, ad fraud, cookie windows, etc.
• Excited by working in a fast-paced environment with excellent troubleshooting and QA skills - strong attention to detail essential
• Proven project management, self-organization and prioritization skills - Ability to multi-task with effective resolution management in a fast-paced, growing environment
• Reasonable availability to respond to requests and attend the real-time needs of campaigns outside normal business hours.
• Clear communicator who can translate strategy into action. Additional languages are a plus.

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, union status, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.

If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page (https://careers.wbd.com/global/en/accessibility) for instructions to submit your request.