Performance Marketing Manager, (Remote

Invitro Capital; A distancia; MXN 400,000 - 600,000; Jornada completa

Descripción de la vacante

A progressive technology firm located in Mexico is seeking a seasoned Performance Marketing Manager to drive growth strategies across various channels. The ideal candidate will have over 8 years of experience in performance marketing, particularly in B2B, and possess strong analytical and leadership skills. Responsibilities include developing multi-channel campaigns, managing large budgets, and collaborating with cross-functional teams. Competitive compensation is provided, with salaries ranging from $2,500 to $3,500 monthly, payable in USD.

Servicios

Competitive compensation

Supportive work environment

Opportunity to work with cutting-edge technology

Formación

• 8+ years in performance marketing or digital advertising experience.
• Proficient in SEO, SEM, and paid social channels.
• Experience scaling growth operations in fast-paced environments.

Responsabilidades

• Develop data-driven growth strategies for user acquisition.
• Lead multi-channel campaigns to maximize reach.
• Manage large ad budgets ensuring ROI-positive outcomes.
• Collaborate with teams for ad copy and design.

Conocimientos

Performance marketing

Digital advertising

SEO

SEM

Paid social

Data-driven decision making

A/B testing

Team leadership

Communication skills

English proficiency

Educación

Bachelor's degree in Marketing or Business

Master's degree (preferred)

Herramientas

Google Analytics

HubSpot

Salesforce

Marketo

Facebook Ads Manager

LinkedIn Campaign Manager

Descripción del empleo

Job Overview

Invitro Capital seeks a seasoned Performance Marketing Manager to lead growth initiatives across our portfolio companies.

In this role, you'll develop and execute strategies to scale user acquisition, engagement, and revenue through SEO, SEM, paid social, display, and affiliate channels.

Working closely with sales, product, creative, and executive teams, you'll manage substantial budgets and drive continuous campaign optimization to achieve high-impact, ROI-driven results in a dynamic, fast-paced setting.

Working Hours: Monday to Friday, Pacific Time Zone.

Key Responsibilities

• Develop and implement data-driven growth strategies for acquisition, retention, and revenue.
• Lead multi-channel campaigns (paid search, social, display, SEO / SEM, affiliate) to maximize reach and conversions.
• Conduct keyword research, competitive analysis, and optimize content to enhance organic visibility.
• Manage large ad budgets, ensuring all campaigns are scalable and ROI-positive.
• Oversee A/B testing and growth experiments across ads, landing pages, and campaigns to boost conversions.
• Use analytics platforms (Google Analytics, Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager) to track performance, gather insights, and optimize targeting.
• Collaborate with creative, content, product, and sales teams to align on ad copy, visuals, and landing page designs.
• Leverage marketing automation (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce) to enhance lead nurturing and conversion tracking.
• Support account-based marketing (ABM) initiatives, customizing strategies for high-value clients.
• Stay updated on industry trends, algorithm changes, and emerging channels to keep strategies competitive.
• Deliver detailed performance reports with actionable insights on KPIs and growth opportunities.
• Manage relationships with SEO / SEM vendors and digital ad agencies to support and scale marketing initiatives.

Minimum Qualifications

• Bachelor's degree in Marketing, Business, or related field; Master's preferred.
• 8+ years in performance marketing or digital advertising, with experience in B2B SaaS or tech.
• Strong knowledge of SEO, SEM, paid social, display, and affiliate marketing channels.
• Proven experience scaling growth operations in high-growth, fast-paced environments.
• Expertise in account-based marketing (ABM) for high-value accounts.
• Proficiency with marketing automation (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
• Skilled in bid management, campaign optimization, and funnel optimization.
• Strong analytical abilities with a data-driven approach and experience with A/B testing and growth experiments.
• Excellent communication skills for cross-functional collaboration and team leadership.
• Experience working with external agencies or vendors for growth support.
• English proficiency in both spoken and written communication.

Benefits

• Work on cutting-edge AI and B2B technologies.
• Help build and grow successful startups.
• This is not a 9 to 5 job.
• This is a startup environment with a give-it-all mentality.
• Work with some of the best minds in the industry.
• Supportive and collaborative work environment.
• Competitive compensation: salaries ranging from $2,500 to $3,500 monthly, payable in USD.