Oliver Wyman - Marketing Associate, Banking & Financial Services- Mexico City

Marsh & McLennan Companies; Ciudad de México; Híbrido; MXN 400,000 - 600,000; Jornada completa

Descripción de la vacante

A global consulting firm is seeking a Marketing Associate for its Banking & Financial Services practice based in Mexico City. This hybrid position requires managing email campaigns, supporting events, maintaining CRM content, and analyzing marketing metrics. The ideal candidate has a Bachelor’s degree in Marketing or a related field with 1-3 years of B2B marketing experience, strong organizational skills, and excellent written communication. This role allows flexibility while promoting teamwork in the office.

Formación

• 1–3 years of hands-on B2B marketing experience, preferably in professional services or financial services.
• Experience with email platforms and marketing automation.
• Strong organizational skills and ability to manage multiple tasks.

Responsabilidades

• Deliver high-quality marketing activations for Banking & Financial Services.
• Coordinate email campaigns, events, and webinars.
• Maintain CRM and CMS content.

Conocimientos

B2B marketing experience

Organizational skills

Written communication

Attention to detail

Collaboration

Adaptability

Educación

Bachelor’s degree in Marketing, Communications, Business, Journalism

Herramientas

Email platforms/marketing automation

CMS

CRM systems

Adobe Creative Suite

Descripción del empleo

Company: Oliver Wyman

Oliver Wyman is a global leader in management consulting. With offices in 70 cities across 30 countries, Oliver Wyman combines deep industry knowledge with specialized expertise in strategy, operations, risk management, and organization transformation. Over 7,000 professionals help clients optimize their business, improve their operations and risk profile, and accelerate their organizational performance to seize the most attractive opportunities. Oliver Wyman’s thought leadership is evident in our agenda‑setting books, white papers, research reports, and articles in the business press. Our clients are the CEOs and executive teams of the top Global 1,000 companies.

Visit our website: www.oliverwyman.com

About the role

The Marketing Associate will deliver high‑quality, tactical marketing activations for Oliver Wyman’s Banking & Financial Services (BFS) practice. This hands‑on role focuses on executing email campaigns, supporting events and webinars, maintaining CRM and CMS content, producing campaign and event reporting, and coordinating vendors and operational tasks to ensure flawless delivery. The role operates within the practice marketing team and follows Oliver Wyman’s global marketing standards and operating frameworks.

This is a hybrid role requiring 2 days per week in the office. There is no option to be fully remote. Please submit your CV in English.

Key responsibilities

Email & Digital Campaigns

• Build, QA and deploy targeted email campaigns using the firm’s marketing automation platform; manage audience segmentation, and tracking.
• Coordinate with content owners to adapt and edit copy and assets for email, newsletters and owned channels.
• Monitor campaign performance, troubleshoot deliverability issues, and provide post‑send analysis.

Events & Webinars

• Support end‑to‑end event logistics for virtual and in‑person events: registration setup, run‑of‑show, speaker liaison, virtual platform management and on‑site support as required.
• Coordinate pre‑event promotion and post‑event follow‑up activities, including attendee lists, surveys and nurture sequences.

Content & Web Support

• Upload, format and publish thought leadership, event pages and partner bios on practice microsites/CMS; ensure tagging, metadata and basic SEO practices are applied.
• Manage asset libraries and maintain versions for reuse across regions and channels.

CRM & Data Management

• Maintain contact lists and campaign audience segments in the CRM; ensure records and campaign activity are logged accurately and in compliance with consent policies.
• Support list hygiene and data pulls for targeted campaigns and events.

Reporting & Analytics

• Produce weekly and monthly practice reports (email metrics, event registrations, engagement indicators) and maintain simple dashboards for the practice team.
• Deliver ad‑hoc data pulls and summaries to support partner requests and campaign optimizations.

Vendor & Tool Coordination

• Liaise with external vendors (event agencies, creative studios, webinar platforms) to manage timelines and asset delivery.
• Work with Marketing Operations on tool configuration, access requests and troubleshooting.

Operations & Process

• Maintain the practice master calendar and campaign trackers; flag scheduling conflicts and dependencies.
• Create and maintain tactical playbooks, checklists and templates to ensure consistent, repeatable activation.

Experience required

• Bachelor’s degree in Marketing, Communications, Business, Journalism or equivalent experience.
• 1–3 years of hands‑on B2B marketing experience, preferably in professional services, agency or financial services environments.
• Practical experience with email platforms/marketing automation, webinar tools (Zoom/ON24), CMS updates and basic CRM tasks.
• Demonstrable event coordination experience for virtual and in‑person programs.
• Strong organizational skills, attention to detail and the ability to manage multiple tasks to tight deadlines.
• Comfortable with Excel/Google Sheets and basic reporting; able to translate data into concise insights.
• Excellent written communication and proofreading skills.
• Familiarity with Adobe Creative Suite, CMS (e.g., AEM), marketing automation platforms (e.g., Marketo/Pardot/HubSpot) and CRM systems is a plus.
• Willingness to travel occasionally for events.

Skills & Attributes

• Service orientation: focused on delivering high‑quality outputs that enable partners and senior marketers.
• Detail orientation: rigorous QA and process focus for campaign and event delivery.
• Collaborative mindset: works effectively across regions and functions in a matrixed environment.
• Adaptability: comfortable in a fast‑moving environment with changing priorities.
• Curiosity: eagerness to learn martech, analytics and sector knowledge.

Marsh McLennan is committed to creating a diverse, inclusive and flexible work environment. We aim to attract and retain the best people and embrace diversity of age, background, disability, ethnic origin, family duties, gender orientation or expression, marital status, nationality, parental status, personal or social status, political affiliation, race, religion and beliefs, sex/gender, sexual orientation or expression, skin color, or any other characteristic protected by applicable law.

Marsh McLennan is committed to hybrid work, which includes the flexibility of working remotely and the collaboration, connections and professional development benefits of working together in the office.