Marketplaces Specialist

Tinuiti; Ciudad de México; Híbrido; MXN 1,074,000 - 1,433,000; Jornada completa

Descripción de la vacante

A leading full-funnel marketing agency in Ciudad de México is seeking a Marketplaces Specialist to enhance the performance of marketing campaigns across major commerce platforms such as Walmart and Target. The ideal candidate will have 2-3 years of experience in commerce media roles, strong data analysis skills, and a proven track record in campaign management. This role involves direct client interaction and requires a hybrid work model, with a commitment to office presence two days a week. Benefits include unlimited PTO, healthcare, and learning opportunities.

Servicios

Unlimited PTO

Healthcare (medical, dental, vision)

Parental leave benefits

Learning and Development opportunities

Formación

• 2-3 years of experience in commerce media roles with successful campaign execution.
• Familiarity with major commerce media platforms like Walmart and Target.
• Understanding of analytics tools to drive performance insights.

Responsabilidades

• Execute and optimize marketing campaigns within commerce media.
• Build relationships with clients to ensure satisfaction and retention.
• Analyze campaign data to derive insights and improve performance.
• Incorporate Tinuiti’s product suite into campaign strategies.

Conocimientos

Campaign management

Performance tracking

Client communication

Data analysis

Herramientas

Commerce media platforms

Analytics tools

Skai

Descripción del empleo

Who we are:

Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste.

We’d love to hear from you if:

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

As a Marketplaces Specialist, you will support the execution and optimization of marketing campaigns within the commerce media ecosystem. You will leverage your growing expertise to drive client success through effective campaign management, performance tracking, and collaboration with internal teams.

Key Responsibilities:

Client-Centric:

• Build, drive, and optimize successful Search & DSP marketing campaigns within your specialty and channel (Walmart, Target, Kroger, ABSCO, Costco, etc.) to meet and exceed client goals, measured by campaign performance metrics such as conversion rates and ROI.
• Foster rapport with clients through weekly interactions via phone, email, and in-person meetings (as needed), striving for a Client Satisfaction score of 9 or above and Client Retention of 95% or above.

Product-Led:

• Integrate Tinuiti’s product and technology suite into campaign activations, focusing on achieving key client metrics and channel-specific success.
• Maintain comprehensive knowledge of relevant commerce media platforms applicable to your book of business, proactively educating clients on program updates and benefits.
• Maintain annual certifications for relevant commerce media platforms, ensuring expertise and compliance.

Data & Measurement Data-Driven:

• Analyze campaign data to extract actionable insights and support optimization efforts, using analytics tools to track performance and identify opportunities for improvement.
• Communicate holistic strategy behind your clients’ KPIs by interpreting trends and leveraging cross-channel data/insights within your purview.

Channel Specific Expertise & The Tinuiti Way:

• Proactively assess and diagnose opportunities for improvement, implementing changes to achieve growth, retention, and profitability targets for your clients.
• Identify new marketing opportunities and ways to repurpose existing strategies to optimize brand awareness and drive sales volume across commerce media platforms.
• Demonstrate thought leadership within your vertical/channel and the broader commerce media landscape, contributing insights internally and externally.

Owner Mindset:

• Effectively prioritize and manage time across clients, partner relationships, and internal initiatives, ensuring timely delivery of tasks and objectives.
• Contribute to a culture of continuous improvement by experimenting with new strategies and tools, measured by the implementation of innovative solutions and client feedback.

Ways of working and values:

• Greatness attracts Greatness: Seek feedback, hone craft, embrace new tools and AI.
• Clients grow, we grow: Lead with precision, innovation, and proof.
• Culture of ownership: Act with speed, reduce waste, and own outcomes end‑to‑end.

Professional & Technical Qualifications:

• 2-3 years of experience in commerce media roles with a proven track record of executing successful campaigns with monthly budgets of $70k+.
• Familiarity with commerce media platforms such as Walmart, Target, Kroger, ABSCO, Costco, etc.
• Familiarity with Skai highly preferred.

We operate on a flexible hybrid model, but we love seeing our team! For this role, we ask that you come into our great office in Reforma, CDMX, two days a week. This is an essential part of how we collaborate and connect, so candidates should be comfortable with this regular in‑office commitment.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Benefits:

Unlimited PTO:

At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a hybrid work environment, and flexibility to take the time you need, when you need it. On top of that, we provide 16 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work‑life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.

Healthcare:

Major Medical (including dental and vision coverage), Minor Medical, Life Insurance Retirement: We offer a Savings Fund which includes a 10% employer match (10% employee contribution required for participation)

Perks and Wellness:

Thankful giving, Equity

Parental Leave:

Birthing parents receive 16 weeks of leave with 100% pay, consisting of 12 weeks statutory leave and 4 additional paid weeks through company policy. Non‑birthing parents will receive 6 weeks of leave with 100% pay.

Learning and Development:

On‑demand learning (powered by LinkedIn Learning), mentorship program, leadership and management development programs and resources

Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.