Marketing Specialist

Mg Head Hunting; Estado de México; Presencial; Jornada completa

Descripción de la vacante

A recruitment agency is seeking a Growth Marketing Specialist in Mexico, responsible for driving engagement and generating leads through innovative digital marketing strategies. Ideal candidates should possess hands-on experience in growth marketing, proficiency in tools like HubSpot and Canva, and the ability to produce compelling social content. This role spans responsibilities such as executing email marketing strategies and monitoring performance metrics, ideally suited for individuals eager to thrive in a dynamic environment.

Servicios

Real ownership and impact in a growing business

Flexibility in work location

Exposure to end-to-end growth projects

Formación

• Fluency in English and Spanish required.
• 2-5 years in Growth, CRM, or Email Marketing.
• Analytical mindset with data interpretation skills.

Responsabilidades

• Plan and execute email marketing strategies.
• Create and adapt content for social media.
• Monitor and optimize lead generation funnels.

Conocimientos

Hands-on experience in growth marketing

Strong experience with Canva Pro

Proficient in Figma or Adobe Suite

Experience with email marketing tools

Basic knowledge of Meta Ads

Educación

Bachelor's degree in Marketing or related field

Herramientas

HubSpot

Zapier

Descripción del empleo

1.Channel Activity Coordination: Assist in coordinating the planning of marketing activities and the allocation of resources for OBM across various Latin American countries.

2.Regional Event Management: Plan and execute regional-level events, including the Annual Dealer Conference, factory tours, and regional training sessions, ensuring successful on-site implementation.

3.Localization & Brand Stewardship: Spearhead the Spanish localization strategy and copywriting for key marketing assets (catalogs, case studies, videos, and presentations). Oversee external agencies to guarantee premium execution. Ensure all creative outputs strictly adhere to Midea Group’s global identity while being culturally optimized for diverse Latin American markets.

Requirements:

1.Language Proficiency: Fluency in at least two of the following languages is required: English, Spanish, or Chinese (Mandarin).

2.Professional Experience: Proven professional experience in event planning and on-site execution (several years of experience preferred).

3.Industry Knowledge: Understanding of B2B marketing within the HVAC (Heating, Ventilation, and Air Conditioning) industry is a strong plus.

4.Mobility: Must be based in Mexico City or Bogotá and willing to accept frequent business travel across Latin America.

Please note: This position is offered through Michael Page, a third-party vendor contracted by Midea Mexico Sales Company.

We’re looking for a hands-on Growth Marketing Specialist with practical experience who can connect creative content with technical conversion.

This role sits at the intersection of social content, lead generation and marketing automation . You’ll be responsible for building our digital presence while setting up the systems that turn engagement into qualified leads and customers.

This is NOT A SENIOR ROLE and not a pure design or social media position, it’s for someone who enjoys execution, testing and optimization, and wants to grow in a fast-moving environment.

What you’ll do

• Create and adapt visual and audiovisual content for social media, email campaigns and landing pages, ensuring brand consistency.
• Plan, schedule and manage social media content with a clear focus on engagement and traffic generation.
• Build and optimize lead generation funnels, including landing pages and forms.
• Set up email marketing campaigns and automated workflows based on user behavior.
• Integrate and maintain the marketing stack (social platforms, forms, CRM and email tools).
• Monitor key performance metrics (CTR, Open Rate, CPL) and continuously improve content and automation flows.

Required experience & skills

• 1- 2 years of hands-on experience in growth marketing, digital marketing, automation or related roles.
• Strong experience using Canva Pro, Figma or Adobe Suite (Photoshop / Illustrator) .
• Practical experience building automations with Zapier or Make (Integromat) .
• Experience working with CRM and email marketing tools such as ActiveCampaign, HubSpot, Mailchimp or similar.
• Basic knowledge of Meta Ads and/or LinkedIn Ads for lead generation.
• Solid copywriting skills with a conversion-oriented mindset.

What we’re looking for

• A proactive, self-managed profile who enjoys improving processes and testing ideas.
• Strong attention to detail, both visually and technically.
• Analytical mindset and comfort working with performance metrics.
• Curiosity, ownership and a strong willingness to learn and grow.

What we offer

• Compensation range of 20–25, based on experience.
• Real ownership and impact in a growing business.
• Flexibility in how and where you work.
• Exposure to end-to-end growth, automation and acquisition projects.
• A collaborative, fast-paced environment focused on execution and learning.

The Growth Marketing Specialist will be responsible for designing, executing, and optimizing email marketing strategies focused on growth, acquisition, activation, and retention for new subscribers. This individual will utilize growth methodologies, advanced segmentation, and automation to scale the user base and maximize LTV through personalized, data-driven communications.

Reports to: Sr. Director, Business Strategy and Ops

RESPONSIBILITIES

• Design and execute the complete email marketing strategy with a growth focus.
• Define calendars, flows, audiences, and triggers.
• Create and optimize automated journeys.
• Propose and execute A/B and multivariate experiments.
• Identify growth opportunities through analysis.

3. Automation & CRM

• Build automated workflows.
• Maintain databases and segmentation.
• Manage lists and audiences based on behavior.

4. Content & Creativity

• Develop briefs and copy.
• Collaborate with the creative team.
• Ensure brand consistency.

5. Data, Analytics & Reporting

• Monitor key metrics.
• Configure dashboards and reports.
• Analyze performance by segment and lifecycle stage.

6. Compliance and Deliverability

• Ensure compliance with regulations.

REQUIREMENTS

• 2–5 years of experience in Growth, CRM, or Email Marketing.
• Proficiency in email marketing platforms.
• Knowledge of analytics tools.
• Experience with A/B testing.
• Ability to interpret data.
• HTML/CSS preferred.

We are looking for a Marketing Lead with HubSpot expertise to drive inbound marketing strategies and manage marketing automation workflows. This role will ensure seamless integration of campaigns across email, social, and CRM systems.

Responsibilities:

Develop and execute inbound campaigns using HubSpot.

Manage lead scoring, segmentation, and nurturing workflows.

Analyze campaign performance and optimize for ROI.

Requirements:

Advanced proficiency in HubSpot CRM and marketing automation.

Strong understanding of MarTech stack and integrations.

Excellent analytical and leadership skills.

HubSpot Consultant – Marketing Strategy & Martech Implementation

HubSpot Consultant – Marketing Strategy & Martech Implementation

HubSpot strategy, audit & implementation

Martech stack integration (websites, analytics, reporting)

HubSpot certification

The Marketing Manager – 47 Brand LATAM will be responsible for owning and executing the brand’s marketing strategy across Latin America , with a strong focus on:

• Digital Marketing
• Content Creation & Brand Storytelling
• PR & Media Relations
• Influencer & Creator Programs

This person will act as the brand guardian in-market , ensuring that every consumer touchpoint reflects 47 Brand’s elevated positioning, female-forward opportunity, and aspirational lifestyle narrative. They will translate global strategy into local cultural relevance , while working closely with senior leadership to build a long-term brand platform in LATAM.

Key Responsibilities

1. Brand & Marketing Execution

• Execute the LATAM marketing strategy aligned with 47 Brand’s positioning as a sophisticated lifestyle brand.
• Ensure clear differentiation from New Era in tone, visuals, messaging, and channels.
• Act as day-to-day brand owner, ensuring consistency across all consumer-facing executions.
• Lead always-on digital strategy across Instagram, TikTok, Pinterest, Meta , and emerging platforms.
• Manage paid media execution (in coordination with agencies or internal teams), focused on:
• Top-of-funnel brand positioning
• Discovery and aspiration (not promotion-led)
• Monitor performance and optimize based on insights (engagement, reach, brand lift, traffic).

3. Content Creation & Storytelling

• Own the content calendar for 47 Brand LATAM.
• Lead creation of:
• Editorial-style content
• Styling narratives (e.g., Clean Up as a wardrobe essential)
• Short-form video and creator-led storytelling
• Work with photographers, stylists, creators, and agencies to ensure high-end, fashion-forward output .
• Ensure content reflects:
• Timelessness
• Effortless sophistication
• Female-first opportunity without excluding men

4. Influencer & Creator Marketing

• Build and manage the 47 Brand Crew (ambassador & influencer program).
• Identify and onboard creators aligned with:
• Fashion, lifestyle, and cultural credibility
• Manage briefing, execution, approvals, and performance tracking.
• Ensure creators feel curated, not transactional .

5. PR & Earned Media

• Coordinate PR strategy in collaboration with agencies or internal partners.
• Develop:
• Brand bio & messaging matrices
• Press kits and launch narratives
• Seasonal PR calendars
• Manage relationships with:
• Cultural editors and tastemakers
• Support brand launches, retail openings, and key events.

6. Launches & Brand Moments

• Support execution of:
• Brand launch events
• Retail activations (Liverpool, flagships, pop-ups)
• Key cultural moments
• Ensure every launch is story-driven , not product-only.

7. Cross-Functional Collaboration

• Work closely with:
• Brand Sr. Manager (calendar, priorities, approvals)
• Retail, Wholesale, and E-commerce teams to ensure cohesive storytelling
• Align marketing efforts with commercial priorities without diluting brand equity .

Qualifications & Experience

• 3–5 years of experience in marketing, brand, or digital roles.
• Experience in: Fashion, lifestyle, beauty, or premium consumer brands (highly preferred)
• Digital-first brand building
• Influencer and PR-led strategies
• Strong understanding of:
• LATAM cultural nuances
• Mexico as a trend-driving market
• Fluent in Spanish and English .
• Comfortable working with global teams and adapting global assets locally.

Core Skills & Competencies

• Brand Sensibility: Strong aesthetic judgment and understanding of luxury / premium cues.
• Digital Native: Deep familiarity with social platforms and content formats.
• Cultural Intelligence: Understands fashion, lifestyle, and cultural codes in LATAM.
• Execution Excellence: Able to manage multiple projects without losing detail.
• Collaborative Mindset: Comfortable working with senior leadership and external partners.
• Analytical Thinking: Uses data to inform decisions without becoming performance-only focused.

Cultural Fit

This role requires someone who:

• Understands that brand building comes before short-term sales
• Is obsessed with details, tone, and consistency
• Thinks in terms of culture, not campaigns
• Is comfortable operating in an elevated, aspirational brand space
• Can grow into a future Regional Brand Lead role

Welcome to Topline®, helping the best professionals win. We believe in a world where every skilled professional has the opportunity to thrive independently. With over 70 million people in the United States already providing independent services, and billions of work opportunities becoming available to talent worldwide, we're at the forefront of a booming market that's redefining the workforce.

Our mission is simple: We're building a future where the best professionals win. We do that in 3 ways:

- Remove the friction of hiring professionals.

- Provide tools to help the best professionals stand out.

- Offer trusted information on service providers and firms.

Right now we are looking for a Marketing Account Manager to join our innovative team.

Role Overview:

As a Marketing Account Manager at Topline, you will hold one of the most prestigious positions within our company, providing a significant opportunity to advance your career. You will be responsible for managing and optimizing digital advertising campaigns across various platforms, analyzing campaign performance, and leveraging data insights to drive strategic decision-making. This role is crucial for the success of our clients' advertising initiatives and offers a dynamic and rewarding career path.

Key Responsibilities:

- Engage with clients and advise them on strategies to enhance their business growth

- Develop, execute, and manage campaigns across multiple channels

- Utilize Google Ad Manager, Meta Ad Manager, and Microsoft Ad Manager to maximize ROI

- Use Google Sheets and other tools for campaign tracking, reporting, and analysis

- Analyze campaign performance and customer behavior using GA4

- Implement and fine-tune conversion tracking to accurately measure campaign success

- Provide actionable insights and recommendations based on data-driven analysis

- Collaborate with cross-functional teams to ensure campaign alignment with company goals

- Stay updated on advertising and analytics trends, tools, and best practices

Qualifications and Skills:

- B2 or higher English level.

- Expertise in Google Ad Manager, Meta Ad Manager, and Microsoft Ad Manager

- Strong proficiency in Google Sheets, GA4, and other analytics tools

- Deep understanding of conversion tracking mechanisms and attribution modeling

- Analytical mindset with the ability to generate insights from complex data sets

- Excellent communication and collaboration skills

- Ability to work independently and manage multiple projects simultaneously

- Bachelor's degree in Marketing, Communications, or a related field (preferred)

- Certifications in Google Ads, Google Analytics, etc. (highly desirable)

What We Offer:

- Competitive base salary of 10 USD/Hour with a rewarding commission structure

- Opportunities for unlimited growth and advancement within the organization

- Dynamic work culture that values innovation and hard work

- Professional development opportunities in a rapidly growing, venture-backed company

Preferred Skills & Qualifications:

- Prior experience in agency marketing and analytics setup and support

- Effective communication

- Technological savviness

• Topline is an equal opportunity employer, and we are committed to creating an inclusive environment for all employees. We look forward to discovering how your expertise and creative flair can help our clients and our company reach new heights.

HomeChoice has always stood for more than products — we stand for possibility. As our customers evolve, so do their expectations of clarity, convenience, and meaningful digital experiences. In a world shaped by rapid technological change and shifting online behaviour, our mission is to continue leading with innovation, empathy, and purpose.

To strengthen this direction, we are seeking a Senior Digital Marketing Manager — a strategic, analytical, and forward-thinking leader who understands how to bring brand, technology, and performance together in a way that creates measurable and lasting impact.

Senior Digital Marketing Manager

HomeChoice | Part-time, Remote

HomeChoice has always stood for more than products — we stand for possibility. As our customers evolve, so do their expectations of clarity, convenience, and meaningful digital experiences. In a world shaped by rapid technological change and shifting online behaviour, our mission is to continue leading with innovation, empathy, and purpose.

To strengthen this direction, we are seeking a Senior Digital Marketing Manager — a strategic, analytical, and forward-thinking leader who understands how to bring brand, technology, and performance together in a way that creates measurable and lasting impact.

Why This Role Matters

Digital marketing today is not about visibility alone — it is about connection. It is about speaking to customers with relevance, timing, and intention. It is about creating experiences that respect their needs and reflect their values.

As Senior Digital Marketing Manager, you will shape how HomeChoice engages its audience across digital ecosystems. You will guide initiatives that influence acquisition, retention, and long-term loyalty. Your thinking will help define how our brand grows in a competitive marketplace and how we build meaningful relationships at scale.

This role is central to our future — grounded in insight, strengthened by collaboration, and driven by purpose.

Key Responsibilities

In this part-time, remote position, you will:

• Lead the development of digital marketing strategies that support HomeChoice’s business and brand goals
• Manage and optimise campaigns across paid media, search, social, email, and emerging digital channels
• Oversee performance analytics, transforming data into clear, strategic recommendations
• Collaborate closely with creative, product, and merchandising teams to align messaging and digital initiatives
• Lead testing frameworks to refine creative concepts, audience segmentation, and channel efficiency
• Identify market and behavioural trends that inform growth opportunities
• Ensure digital execution aligns with brand values, privacy standards, and ethical practices
• Guide and mentor cross-functional partners to achieve strong, measurable performance

Required Skills & Qualifications

We welcome candidates with strong expertise, sound judgement, and strategic clarity:

• Proven experience in digital marketing leadership or senior performance roles
• Deep understanding of paid media, customer journeys, CRM, segmentation, and optimisation frameworks
• Strong analytical abilities, with comfort leading data-driven decisions
• Excellent communication and cross-functional collaboration skills
• Ability to manage multiple projects with discipline and precision
• A proactive mindset, capable of adapting to fast-evolving digital environments
• A balance of creative intuition and analytical rigor

Preferred Experience (Not Required, but Appreciated)

• Experience in retail, e-commerce, or subscription-driven brands
• Familiarity with conversion rate optimisation and omnichannel strategy
• Exposure to marketing automation tools or lifecycle marketing systems
• Experience leading digital teams or advising large-scale initiatives

These experiences are helpful but not essential — we value intelligence, integrity, and adaptability above all.

Our Culture & Benefits

At HomeChoice, we believe in creating an environment where people feel supported, respected, and empowered.

Here, you will find:

• Part-time, remote flexibility , designed to support productivity and balance
• A culture built on trust, collaboration, and thoughtful innovation
• Opportunities for continuous learning and professional growth
• The chance to contribute to meaningful initiatives that impact customers across the country
• A team that values transparency, accountability, and long-term perspective

A Final Invitation

If you believe digital marketing should be thoughtful, data-informed, and grounded in genuine customer understanding, we would be delighted to learn more about you.

• Bring your experience. Bring your ambition. Bring your ability to shape digital engagement with both clarity and heart.

The Digital Marketing Project Manager is responsible for overseeing the operational engine of the Paid Media department. This role ensures all paid media projects are executed on time, strategists are fully supported with organized assets and information, client communication is timely and professional, and performance data remains accurate and consistently updated.

As the Project Manager, you manage project workflows, guide other project managers, uphold standards, and act as the communication hub between Paid Media and surrounding departments. You maintain high-level visibility across all accounts, eliminate bottlenecks, drive operational excellence, and ensure that every project is delivered with precision and consistency.

This role is built for a highly organized, proactive, and detail-driven leader who thrives in a fast-paced digital agency and understands the full marketing ecosystem.

Growth99 ( provides advanced software and digital marketing solutions tailored for aesthetic and elective wellness practices, focusing on enhancing online presence, patient engagement, and operational efficiency. Our comprehensive services include website development, SEO, social media, paid media management, and AI-driven tools to help practices grow and thrive in a competitive market.

Duties/Responsibilities:

Project Management & Workflow Leadership

• Oversee the end-to-end lifecycle for all paid media projects, from onboarding and setup to launch and ongoing optimization cycles.
• Develop and maintain advanced project plans, department-wide trackers, and campaign timelines.
• Assign tasks, manage workloads, and support junior project managers in prioritizing deliverables.
• Ensure deadlines are consistently met and internal SLAs are followed across the paid media team.
• Identify risks early and implement solutions before they impact performance or timelines.

Strategist Enablement & Operational Preparedness

• Organize, audit, and prepare all required assets for strategists to execute and optimize campaigns.
• Maintain clean documentation across onboarding forms, creative assets, tracking sheets, and reporting dashboards.
• Perform pre-launch QA to verify all tracking, access, CRM triggers, and campaign requirements are complete before handoff.
• Build systems and standards that increase strategist efficiency and reduce repetitive tasks.

Cross-Department Communication

As the Project Manager, you oversee and direct all cross-department communication for paid media operations. You ensure information flows accurately and consistently between internal teams throughout the client journey. This includes proactively aligning teams on priorities, clarifying expectations, resolving communication gaps, and ensuring each department has the context and resources needed to execute their work effectively.

You set the communication standard for the project management team, maintain operational cohesion across the organization, and guide project managers in best practices for internal coordination.

Client Communication & Email Oversight

• Ensure all client emails are responded to quickly, accurately, and professionally.
• Route communication to the correct strategist or operational owner and maintain communication logs.
• Draft organized updates, onboarding instructions, and next-step summaries on behalf of the Paid Media department.
• Support CX alignment by ensuring clients receive consistent messaging across all stages.

Data Management & Reporting Integrity

• Maintain accurate and up-to-date reporting sheets for budgets, ad spend pacing, campaign performance, and lead flow.
• Audit data regularly and correct errors, inconsistencies, or broken formulas.
• Uphold naming conventions, tracking standards, and internal documentation protocols.
• Guide PMs in maintaining high-level data hygiene and enforcing reporting discipline.

Operational Quality Control

• Validate every aspect of the campaign setup before launch: tracking, pixels, events, UTMs, domains, access levels, CRM triggers, and creative quality.
• Develop QA checklists, review processes, and spot-check systems to ensure launch accuracy.
• Escalate technical or operational issues to appropriate departments quickly and clearly.

Process Optimization & SOP Development

• Build and refine SOPs, workflows, checklists, and training documents for the project management team.
• Identify operational bottlenecks and implement improvements to increase efficiency and reduce errors.
• Champion best practices across Paid Media and enforce process consistency across all PMs.
• Lead internal process reviews and support cross-functional operational improvements.
• Record all Updates on Zoho/ Hubspot for cross-department communication

Technical Expertise

• Advanced Google Sheets: QUERY, ARRAYFORMULA, REGEXEXTRACT, XLOOKUP, INDEX-MATCH, IMPORTRANGE, Pivot Tables.
• Strong understanding of paid media ecosystems (Google Ads, Meta Ads, TikTok Ads, YouTube).
• CRM systems (Go High Level, HubSpot, Zoho).
• Basic Intermediate analytics experience for QA: GA4, Tag Manager, event tracking, UTM structures, pixel QA.
• Familiarity with funnel strategy, automation logic, and performance metrics.

Leadership & Project Management

• Experience managing both projects and people within a digital marketing or agency environment.
• Strong capacity planning, team delegation, and workflow optimization skills.
• Ability to run production meetings, roadmap planning sessions, and internal alignment calls.
• High-level organizational skills with impeccable attention to detail.
• Clear, concise communicator who excels at managing expectations across departments.
• Strong documentation habits and ability to teach best practices to junior PMs.
• Skilled at translating strategy into operational steps and resolving communication breakdowns.
• High emotional intelligence, professionalism, and situational awareness.

Analytical & Operational Strengths

• Ability to analyze campaign data and identify gaps, risks, or opportunities.
• Strong systems thinking: understanding how each part of the workflow impacts overall campaign performance.
• Methodical, proactive problem solver who thrives in structured processes and process creation.

Education & Experience

• Bachelor’s degree in Marketing, Business, Communications, or related field preferred.
• 2-5years of project management or operations experience in a digital marketing or agency setting.
• Relevant project management, digital marketing, or analytics certifications are a plus.

Success Metrics

• On-time delivery rate across all paid media projects.
• Improved strategist efficiency and reduced operational back-and-forth.
• High data accuracy across all reporting and performance tracking.
• Strong internal alignment and communication flow across teams.
• Demonstrable improvements in PM team performance, processes, and workflows.
• Reduction in launch errors and operational inconsistencies.