Marketing Group Manager - Architectural Coatings

PPG; Tultitlán; Presencial; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A leading coatings company located in Mexico City seeks a Group Marketing Manager to develop marketing strategies that strengthen market presence and drive growth. The role involves overseeing product portfolios and managing a team of marketing professionals while collaborating with sales and pricing teams. Candidates must have a Bachelor's degree in a relevant field, advanced English, and at least 6 years of experience.

Servicios

Salary

Medical insurance

Life insurance

Others to be discussed in the process

Formación

• 6+ years of experience managing product portfolio and responsibilities mentioned above.
• English at advanced level.

Responsabilidades

• Develop the long-term product strategy of the lines in charge.
• Analyze the market and competition to identify opportunities and threats.
• Lead the innovation process of the products in charge.
• Collaborate in diverse teams for cross-category strategies.
• Lead market research and data analysis.
• Perform post-mortem analysis of implemented strategies.
• Propose and manage the national promotional strategy.
• Oversee and lead a team of marketing professionals.
• Collaborate with the sales team to ensure proper strategy implementation.
• Work with the pricing team to ensure profitability.

Conocimientos

Negotiation

Communication

Numerical thinking

Strategic thinking

Leadership

Team management

Educación

Bachelor's Degree in Marketing, Business Administration, Communication or related

Desirable Master in Marketing or business management

Descripción del empleo

As Group Marketing Manager (for Architectural Category) you will lead marketing strategies to increase company growth and strengthen market presence. You will understand the main market trends, to maximize them in a product portfolio that meets the needs of different target audiences. This job is located in Mexico City and reports to the Product & Brand Director.

Key Responsibilities

• Develop the long‑term product strategy of the lines in charge, aligning this strategy with the national and global business goals.
• Thoroughly analyze the market and competition to identify opportunities and threats and use this data to design portfolio strategies.
• Lead the innovation process of the products in charge using external and internal insights.
• Collaborate and participate in diverse teams for constructing cross‑category strategies in the medium and long term.
• Lead market research and data analysis needs to gain valuable insights into consumer behavior and market trends.
• Perform post‑mortem analysis of implemented strategies and provide recommendations to increase results.
• Propose and manage the national promotional strategy.
• Oversee and lead a team of marketing professionals, providing direction.
• Collaborate with the sales team to ensure understanding between the different commercial layers and ensure a correct implementation of the strategy for the end customer.
• Collaboration with the pricing team ensuring the profitability of the categories in charge and guaranteeing strategy.
• Create closeness with our teams for developing projects.
• Stay up‑to‑date on trends and developments in the paint market and the construction industry, and global and national trends that may affect the business.

Qualifications

• Bachelor's Degree in Marketing, Business Adm, Communication or related.
• Desirable Master in Marketing or business management.
• English at advanced level.
• 6+ years of experience managing product portfolio and responsibilities mentioned above.
• Skills: negotiation, communication, numerical and strategic thinking, leadership, team management.

Benefits include salary, medical insurance, life insurance, and others that will be discussed in the process.