Marketing Analytics Lead – Incrementality & Insights

Google Inc.; Ciudad de México; Presencial; MXN 552,000 - 921,000; Jornada completa

Descripción de la vacante

A leading technology company in Mexico City is looking for a Marketing Analyst to oversee campaign measurement and analytics. This role involves developing solutions using data analytics to enhance marketing performance, and requires proficiency in Python and SQL. Candidates must have a Bachelor's degree in a quantitative field and at least 3 years of relevant experience. The position emphasizes the use of data visualization tools and statistical modeling techniques.

Formación

• 3 years of experience executing campaign measurement.
• Experience with brand or conversion lift measurement.
• Knowledge of statistical modeling techniques.

Responsabilidades

• Develop solutions for marketing issues using data analytics.
• Build measurement plans and metrics for campaigns.
• Analyze campaign results to report media effectiveness.

Conocimientos

Campaign measurement

Data analysis

Python

SQL

Educación

Bachelor's degree in a research or quantitative field

Herramientas

Looker

Descripción del empleo

A leading technology company in Mexico City is looking for a Marketing Analyst to oversee campaign measurement and analytics. This role involves developing solutions using data analytics to enhance marketing performance, and requires proficiency in Python and SQL. Candidates must have a Bachelor's degree in a quantitative field and at least 3 years of relevant experience. The position emphasizes the use of data visualization tools and statistical modeling techniques.