Marketing Analytics Lead: Incrementality & Insights

Google Inc.; Ciudad de México; Presencial; MXN 600,000 - 800,000; Jornada completa

Descripción de la vacante

A leading global technology company is seeking a Marketing Analyst in Mexico City. This role involves driving key measurement and analytics programs to enhance marketing effectiveness across media campaigns. The ideal candidate will have a Bachelor's degree in a quantitative field and at least 3 years of relevant experience. Proficiency in Python and SQL is essential, along with strong data analytics skills. This position offers significant opportunities for professional growth in a dynamic environment.

Formación

• 3 years of experience executing campaign measurement and translating findings into marketing recommendations.
• Experience with brand or conversion lift measurement in a related digital marketing field.
• Knowledge of statistical modeling techniques, such as regression analysis.

Responsabilidades

• Develop solutions for marketing issues using data analytics.
• Build measurement plans and metrics for marketing campaigns.
• Analyze campaign results and report media effectiveness.

Conocimientos

Data analytics

Marketing measurement

Python

SQL

Educación

Bachelor's degree in a research or quantitative field

Herramientas

Looker or equivalent BI tool

Descripción del empleo

A leading global technology company is seeking a Marketing Analyst in Mexico City. This role involves driving key measurement and analytics programs to enhance marketing effectiveness across media campaigns. The ideal candidate will have a Bachelor's degree in a quantitative field and at least 3 years of relevant experience. Proficiency in Python and SQL is essential, along with strong data analytics skills. This position offers significant opportunities for professional growth in a dynamic environment.