Marketing Analyst, Gemini, Media Lab

Google Inc.; Ciudad de México; Presencial; MXN 600,000 - 800,000; Jornada completa

Descripción de la vacante

A leading global technology company is seeking a Marketing Analyst in Mexico City. This role involves driving key measurement and analytics programs to enhance marketing effectiveness across media campaigns. The ideal candidate will have a Bachelor's degree in a quantitative field and at least 3 years of relevant experience. Proficiency in Python and SQL is essential, along with strong data analytics skills. This position offers significant opportunities for professional growth in a dynamic environment.

Formación

• 3 years of experience executing campaign measurement and translating findings into marketing recommendations.
• Experience with brand or conversion lift measurement in a related digital marketing field.
• Knowledge of statistical modeling techniques, such as regression analysis.

Responsabilidades

• Develop solutions for marketing issues using data analytics.
• Build measurement plans and metrics for marketing campaigns.
• Analyze campaign results and report media effectiveness.

Conocimientos

Data analytics

Marketing measurement

Python

SQL

Educación

Bachelor's degree in a research or quantitative field

Herramientas

Looker or equivalent BI tool

Descripción del empleo

Overview

Media Lab oversees media strategy, buying, and planning for Google Marketing. The team not only contains media experts, but pros in measurement, campaign governance, and other areas who help make your campaign a success.

In this role, you will drive key measurement and analytics programs that deliver scaled impact for Google Marketing across media campaigns. On a more day-to-day basis, you will play a technical role in driving all things marketing analytics with a strong focus on the incremental impact of marketing. You will define problems, develop solutions, extract data, and communicate results as recommendations that enable decision making and drive business impact. You will own measurement and define milestones; provide direction for agencies/vendors; and delegate, prioritize, plan, and direct a group of people to drive the project to completion.

As a Marketing Analyst, you will be seen as an expert within our team on all things related to media incrementality, MMMs, MMTs, and digital measurement methodologies such as channel-level experiments and brand lift tools. You will maintain global consistency while maintaining a regional focus.

Responsibilities

• Use your knowledge of data analytics to develop solutions for marketing issues and push brand and performance marketing to the next level.
• Build measurement plans, tracking requirements, reporting, metrics, and benchmarks for our largest campaigns to understand the incremental impact of our marketing dollars (e.g., conversion lift tests, matched market analyses, and brand lift studies).
• Analyze campaign results and report media effectiveness across all stakeholder groups.
• Conduct analyses, find best practices, and surface opportunities and risks otherwise not identified to executive stakeholders.

Qualifications

• Bachelor's degree in a research or quantitative field (e.g., Social Sciences, Statistics, Mathematics, Bioinformatics, Economics, etc.) or equivalent practical experience.
• 3 years of experience executing campaign measurement and translating findings and insights into marketing recommendations.
• Experience with brand or conversion lift measurement or in a related digital marketing field.
• Experience in Python or SQL to extract and analyze marketing campaign performance and user behavior data.

Preferred qualifications

• Experience in market research principles (e.g., sampling, question wording, bias) as well as analysis of survey data (e.g., data segmentation and conjoint analysis).
• Experience with data visualization (e.g., Looker or equivalent BI tool).
• Experience using data for storytelling and presenting research findings to both technical and non-technical audiences.
• Knowledge of statistical modeling techniques, such as regression analysis (linear, logistic, ridge).

Google is an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire.

Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.

To all recruitment agencies: Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees, or any other organization location. Google is not responsible for any fees related to unsolicited resumes.