Licensing Coordinator

Nbcuniversal; Xico; Presencial; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

Una empresa líder en entretenimiento busca un Coordinador de Marketing de Franquicias para activar marcas icónicas en México y LATAM. Esta posición requiere fluidez en español e inglés, una licenciatura en marketing y capacidades creativas. Las responsabilidades incluyen desarrollar estrategias de marketing, gestionar múltiples proyectos y asegurar que la información de franquicia esté actualizada. Se valoran habilidades fuertes de comunicación, análisis y gestión de relaciones. Ofrecemos un entorno dinámico y oportunidades de crecimiento.

Formación

• Grado en Marketing o áreas relacionadas.
• Fluidez en inglés y español.
• Capacidad para adaptar y trabajar en equipo.
• Habilidades organizativas y de gestión del tiempo.
• Capacidad analítica y pensamiento estratégico.
• Experiencia en gestión de presupuestos.

Responsabilidades

• Crear y ejecutar estrategias de marketing.
• Monitorear métricas y actualizar planes.
• Desarrollar y gestionar relaciones con socios estratégicos.
• Gestionar campañas publicitarias y comunicaciones.
• Asegurar el uso correcto de los personajes de disfraces.
• Gestionar presupuesto y optimización.

Conocimientos

Creatividad

Habilidades de liderazgo

Habilidades de marketing

Comunicación verbal y escrita

Pensamiento analítico

Gestión de relaciones

Habilidades de administración

Educación

Licenciatura en Marketing o áreas relacionadas

Herramientas

Microsoft PowerPoint

Keynote

Descripción del empleo

Descripción de la empresa

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences.

We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service.

We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences.

NBCUniversal is a subsidiary of Comcast Corporation.

Here you can be your authentic self.

As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone.

Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live.

We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard.

Together, we'll continue to create and deliver content that reflects the current and ever-changing face of the world.

Descripción del empleo

This role will have the opportunity to activate some the most iconic entertainment brands in the industry at a local & regional level with franchises that are part of our core Studios like Amblin, Blumhouse, Illumination & DreamWorks Animation.

As a Franchise Marketing Coordinator, you will report to the Franchise Marketing Manager Mexico & LATAM.

This position will be responsible to support the Regional Franchise Marketing Team por consumer products.

You'll need to be able to generate marketing strategies to increase NBCUniversal IP's footprint across the LATAM region.

We look for someone proactive, creative, passioned for entertainment brands and with innovative mind set.

It's important to work with different teams, business units, licensees and to be capable of managing multiple projects at once.

Responsible for creating, executing and measuring marketing and communications campaigns to facilitate relevant information for external & internal stakeholders.

Responsibilities

• Safeguard brand guidelines for each IP, making sure to follow guardrails in companionship with all licensees.
• Constant monitoring and analysis of metrics, updating plan, identifying risks & opportunities, and developing actions to ensure revenue and other relevant goals.
• Ensure all Franchise's information is up to date (Master Sales Presentations, Leave Behinds, Slates, Sell Sheets, Marketing Asset Packs, etc) in English and Spanish.
• Ensure all proccess are covered properly (Media Box submissions, CAF, PUMA, 5th kind)
• Create campaigns based on analytics, data insights and deep segmentation per industry, size, and licensee profile
• Design and execute marketing strategy with the design agency and media plan with digital agency (ATL, BTL, OOH, DOOH)
• Develop and manage relationships with strategic partners (internal & external).
• Manage in collaboration with Regional Brand Franchise the correct usage of Costume Characters.
• Find new ways to communicate and support on Cross Divisional activities.
• Development budget management and optimization & vendor set up (SAP, APEX).

Requisitos Qualifications

• Marketing Bachelor ´s degree or related areas.
• Fluent in english and spanish.
• Leadership skills and creativity.
• Ability to easily adapt and teamwork.
• Strong marketing and communication skills (verbal and written).
• Excellent administration skills coupled with the ability to balance and prioritize work.
• Analytical skills and strategic thinking.
• Flexible, proactive, and quick learner.
• Relationship management, collaboration and negotiation skills with ability to influence others.
• Budget Management.
• Ability to work and communicate across all levels of the organization.
• Ability to manage and drive multiple projects simultaneously.
• External perspective to always be looking how to differentiate.

Strong PC / MAC skills for Power Point and / or Keynote.

Información adicional

NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.