LATAM Brand & Trade Marketing Leader

General Mills - Europe/Australasia; Estado de México; Presencial; MXN 60,000 - 80,000; Jornada completa

Descripción de la vacante

A leading food company is seeking a Brand Manager to oversee the strategic development and activation of the Annual Brand Plan in Mexico. This role requires strong brand and trade marketing experience, with a focus on the LATAM region. The ideal candidate will be 100% bilingual in Spanish and English and possess excellent analytical skills. The role offers the opportunity to lead brand strategies across diverse channels and ensure impactful market activations.

Formación

• 8 years+ LATAM regional brand or trade marketing experience.
• Experience managing distributors in LATAM and Caribbean.
• Strong influencing, negotiation, and presentation skills.

Responsabilidades

• Develop brand strategy for the Annual Brand Plan.
• Manage brand P&L and budget effectively.
• Foster relationships with key stakeholders.

Conocimientos

Brand Marketing

Trade Marketing

Category Management

Analytical Skills

Bilingual (Spanish & English)

Educación

Bachelor’s Degree

MBA

Descripción del empleo

A leading food company is seeking a Brand Manager to oversee the strategic development and activation of the Annual Brand Plan in Mexico. This role requires strong brand and trade marketing experience, with a focus on the LATAM region. The ideal candidate will be 100% bilingual in Spanish and English and possess excellent analytical skills. The role offers the opportunity to lead brand strategies across diverse channels and ensure impactful market activations.