Instagram Strategist, Short-Form Content Producer

Gbs Group; A distancia; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

Una empresa de contenido digital busca un Estratega de Instagram y Productor de Contenido Corto. Este rol implica la creación y edición de video para plataformas como Instagram Reels y TikTok, además de colaborar con el equipo de marketing para desarrollar contenido atractivo. Se requiere experiencia previa en creación de contenido breve y habilidades en edición y diseño gráfico. El puesto es remoto y de tiempo completo, ofreciendo un entorno dinámico y creativo.

Formación

• Más de 3 años de experiencia en creación de contenido corto para marcas empresariales.
• Portafolio que demuestre edición y ejecución creativa fuertes.
• Capacidad para recibir y dar retroalimentación directa.

Responsabilidades

• Producir 2 a 3 videos cortos y gráficos por día.
• Escribir guiones atractivos para creadores de contenido.
• Editar clips atractivos adaptados a Reels y TikTok.

Conocimientos

Creación de contenido breve de alto rendimiento

Edición de video corto

Diseño gráfico

Uso de herramientas de IA

Herramientas

Premiere Pro

CapCut

Final Cut

Canva

Photoshop

Descripción del empleo

Descripción del trabajo

Instagram Strategist, Short-Form Content Producer

On Target Earnings: $2,000 USD/month – Remote (LATAM) – Full-time, Independent Contractor.

We’re hiring a Social Media Strategist, Short-Form Content Producer to help scale the content engine behind GBS Group and our startup brand, LLC Hub. This role owns end-to-end content creation across Instagram Reels, TikTok, YouTube Shorts, and LinkedIn, including editing, design, publishing, and optimisation. You will work inside the Shared Services team and report to the Marketing Manager, collaborating closely with our management team and subject‑matter experts to turn complex financial and business advice into engaging, digestible content. The ideal candidate is fluent in short‑form video, moves fast, and can turn raw footage into polished assets at speed.

Responsabilidades

• Produce 2 to 3 short‑form videos and graphics per day for GBS Group’s channels.
• Write engaging and well‑structured scripts for content creators (Instagram Reels, TikToks, YouTube Shorts).
• Edit engaging clips tailored to Reels, TikTok, and Shorts by repurposing long‑form advisory content or editing raw footage provided by leadership.
• Translate complex tax, accounting, and business growth concepts into simple, visual, and highly shareable content.
• Design on‑brand visuals for video overlays, carousels, and thumbnails using Canva or Adobe Creative Suite.
• Plan, schedule, and publish content across Instagram, TikTok, YouTube Shorts, and LinkedIn.
• Maintain a balanced content mix: Educational (Tax tips, compliance reminders, financial literacy); Inspirational ("Building a business worth owning", entrepreneurship mindset); Service‑Focused (Highlighting GBS capabilities and client success stories).
• Monitor platform trends and apply them appropriately to a professional B2B context.
• Review performance metrics weekly (Views, Retention, Engagement, Inbound Leads) and provide clear insights.
• Track KPIs related to brand awareness and MQLs (Marketing Qualified Leads).
• Suggest experiments or new formats to increase reach among our ideal clients (business owners with $1M+ revenue and Hispanic entrepreneurs looking to register an LLC in the US).
• Partner with the Marketing Manager to align on creative direction and upcoming campaigns.
• Contribute ***** new short‑form ideas each week based on client FAQs and industry news.
• Maintain clean systems and documentation in HubSpot and Google Drive.
• Manage the pipeline of incoming raw footage from leadership to ensure a steady stream of content.

Requisitos

• Experience: 3+ years creating high‑performing short‑form content for business, educational, or professional brands.
• Portfolio: Demonstrating strong editing, design, and creative execution (please include links to TikToks/Reels you have created).
• Technical Expertise: Short‑form editing (Premiere Pro, CapCut, or Final Cut).
• Graphic design for social (Canva or Photoshop).
• Familiarity with AI tools (e.g., Leonardo AI, Midjourney, CapCut AI, Gemini, or ChatGPT) to accelerate scripting and editing workflow.
• Soft Skills: Kind Candor – Ability to give and receive direct feedback to improve creative output.
• Pursue Growth and Learning – Willingness to learn the basics of our industry (tax/accounting) to create accurate content.
• Find Solutions – Ability to operate quickly and solve creative problems without constant supervision.
• Organization – Highly organized with strong attention to detail, file management, and version control.

Resultados (Indicadores de Éxito)

• Consistency – Consistently deliver 2 to 3 high‑quality short‑form assets per day that meet brand standards.
• Growth – Grow reach and engagement across all platforms, specifically targeting our ideal client profile.
• Systemisation – Maintain an organized content calendar that provides clear visibility to the wider team.
• Ideation – Generate a steady stream of fresh content ideas aligned with GBS priorities (e.g., Tax Season, New Startup Regulations).
• Brand Alignment – Ensure all content reflects our mission to help entrepreneurs achieve their financial goals.

Cultura y Ambiente de Trabajo

• Client First – Content should always provide value to the viewer.
• Find Solutions and Create Simplicity – We make the complex world of tax and business simple for our audience.
• Help Build an Extraordinary Workplace – We share information openly and support one another.

Senioridad

Mid‑Senior level

Tipo de Empleo

Full‑time

Función del Trabajo

Marketing, Public Relations, and Writing/Editing